Group Ecommerce Content Specialist
Role details
Job location
Tech stack
Job description
As the Ecommerce Content Specialist, you will play a pivotal role in crafting, optimising, and managing engaging digital content to drive ecommerce success. Working closely with the Merchandising & CRO Lead, you will ensure that product information is accurate, compelling, and tailored to our target audience across all digital platforms. You will leverage data insights to enhance the online customer journey and support strategies that boost conversion rates and user engagement. This role offers the opportunity to make a significant impact in a fast-paced, evolving environment focused on digital growth.
To achieve this goal, your functions will be the following:
- Support the Merchandising & CRO Lead in implementing effective conversion optimisation strategies across digital channels.
- Identify opportunities to enhance customer experience and product visibility through data-driven analysis.
- Collaborate with analysts to design, execute, and evaluate A/B and multivariate tests, refining site content, layouts, and merchandising tactics.
- Ensure consistency and high quality in product images, descriptions, categorisation, and tags across all e-commerce platforms.
- Adapt content to suit regional audiences, maintaining brand and creative standards while ensuring cultural and linguistic relevance.
- Work closely with Content and Creative Teams to coordinate the timely launch of products, seasonal updates, and promotional campaigns.
- Contribute to the development of visual merchandising strategies and assist in crafting engaging product stories.
- Optimise all content for SEO, aligning with customer search trends and behaviour.
- Track and analyse key merchandising metrics including click-through rates, conversion rates, and bounce rates.
- Identify areas for improvement and recommend enhancements to site layout, categorisation, or content.
- Assist with reporting and presenting merchandising insights to stakeholders to inform future strategies., * Two working from home days per week
- 25 Days annual holiday
- Additional day off for your Birthday
- Pension plan
- Health cash plan
- A welcome pack that includes some of our favourite games
If you are dynamic, creative, passionate, hardworking, and want to join an International toys and games company, we are waiting for you.
Requirements
- 2+ years of experience as a Ecommerce Content Specialist, or similar role.
- Exceptionally organized, with strong attention to detail.
- Comfortable managing multiple requests and keeping track of timelines.
- Excellent writing and oral expression in English. Other languages are a plus.
- Familiarity with Helium10, Pacvue, Amazon Vendor Central, and Amazon Seller Central.