Senior BI Analyst

We are seeking an experienced Senior BI Analyst to join our central Data & BI Team, responsible for delivering high-quality, trusted and insight-driven reporting across the Group. This role will leverage data curated within Microsoft Fabric to design and develop centralised Power BI dashboards that support strategic, operational and self-service analytics for business functions.

You will act as a technical Power BI expert and analytics lead, partnering closely with data engineering, stakeholders and business teams. In addition, you will line manage and develop two BI/Data Analysts, ensuring consistent standards, strong capability growth and delivery of actionable insights across the organisation.

Responsibilities

• Lead the design and development of enterprise-grade Power BI dashboards and reports for Group-wide and functional reporting.
• Translate complex business requirements into clear analytical solutions and visual narratives.
• Work closely with the Data Engineering team to consume, validate and optimise data from Microsoft Fabric.
• Own Power BI data models, DAX calculations, semantic layers and performance optimisation.
• Establish and enforce BI standards, best practices and governance across reporting outputs.
• Migrate and redevelop existing excel and Tableau reporting in PBI.
• Line manage, mentor and upskill two BI/Data Analysts, supporting both technical and analytical development.
• Act as a trusted analytics partner to senior stakeholders, providing insight, challenge and recommendations.
• Support and promote self-service analytics while maintaining data quality and consistency

Do you have experience in Tableau?, Essential:

• Proven experience in a Senior BI Analyst, Senior Analyst, or similar role.
• Expert-level Power BI skills, including:

• Data modelling
• Advanced DAX
• Report performance optimisation
• UX-focused dashboard design

• Strong data analysis and storytelling skills, with the ability to derive insight from complex datasets.
• Experience working with centralised data platforms such as Microsoft Fabric, Azure, or equivalent.
• Confident stakeholder management skills across technical and non-technical audiences.
• Demonstrable experience managing, mentoring or coaching analysts.
• Strong SQL skills and understanding of data structures.

Desirable:

• Experience working within a central data or BI function.
• Knowledge of Fabric, Lakehouse architectures, or modern cloud data platforms.
• Familiarity with data governance, metrics standardisation and reporting frameworks.
• Experience enabling and supporting self-service BI.
• Exposure to Agile or product-led delivery models.

• 33 days holiday (including bank holidays)
• Personal health cash plan - claim back the cost of things like dentist and optical check ups
• Enhanced maternity / paternity / adoption / shared parental pay
• Life assurance: three times basic salary
• Free breakfasts and fruit
• Birthday surprise for everybody!

What you can expect from us

At Activate Group, looking after team members is a major priority. Whether you're at our smart Halifax or Peterborough offices, one of our AAR sites or working from home, we'll make sure you have all the support you need to succeed.

From benefits that put your health and wellbeing first, to impressive rewards for our employee of the month, and little perks like free fruit and cereal, we'll go out of our way to show how much we appreciate you.

Named by the Sunday Times as one of the UK's 100 fastest-growing private companies, we employ more than 700 team members nationwide. We work with some of the UK's largest fleets and insurance companies, supporting drivers that have been involved in a road incident at our contact centres in Halifax and Peterborough. We look after every step of the repair process, repairing vehicles at our own Activate Accident Repair body shops, and through a UK-wide network of independent repair partners. Want to know what it's like to work with us? Take a look at our purpose and values. They define who we are, and how we work with team members, customers and suppliers: Purpose: Make someone's bad day better Values: * Make it happen - Be accountable. Take the initiative, work fast, and do a great job. * Strive for better - Be bold. Challenge the norm - make small improvements often. * Win together - Be a team-player. Win together, learn together, respect each other.   If you require alternative methods of application or screening, you must approach the employer directly to request this as Indeed is not responsible for the employer's application process.