Paid Social Specialist

We're looking for a dynamic and results-driven Paid Social Specialist - one who's bursting with creativity, able to drive performance and support the wider team in their development. You will be responsible for leading large client accounts and working alongside more junior members of the team. You will be developing and implementing effective strategies to drive performance, increase engagement, and enhance brand visibility for our diverse portfolio of clients across various social media platforms. You will also be collaborating with other channel specialists to align marketing strategies and achieve overall client objectives.

In this role, you'll use your experience in developing and implementing successful Paid Social strategies across various platforms. You'll be responsible for finding opportunities for clients to grow and engage their social media audiences.

Additionally, you will develop and execute comprehensive paid advertising campaigns across Meta, Pinterest, TikTok (and more!) as part of our Paid Social Media Service. You'll be an important part of driving commercial success for clients, working closely with other departments like PPC and SEO. You'll also assess and analyse client data to determine areas of opportunity, generate reports and forecast future KPIs for clients to aid in growth.

You'll also be responsible for building and maintaining trusting relationships with clients to ensure the social strategy aligns with their wider marketing strategy.

Finally, you'll actively support the growth of our agency by pitching to potential new clients and creating upsells to pre-existing clients when the time is right.

The Responsibilities

• Taking an active role in business development, developing and presenting pitch proposals
• Onboarding newly won clients, ensuring technical and creative set-up is done effectively
• Leading and coordinating day-to-day activity across paid social accounts
• Auditing client accounts and suggesting tailored strategies to improve performance
• Coaching other team members and assisting their development in Seed
• Proactively recommending new marketing strategies and tactics to deliver exceptional results for clients
• Providing creative direction and producing design briefs, working closely with our in-house design team
• Collaborating with other teams in the agency (PPC and SEO) for a holistic approach across multi-channel clients
• Liaising with clients via email Slack or Teams, ensuring they're kept up to date on our activities, and frequently presenting reports to them
• Building and optimising paid social campaigns on Meta, Pinterest, and Tiktok
• Collecting and analysing data across different platforms; utilising this to provide actionable insights for optimisations
• Staying up-to-date with the latest trends, innovations, and best practices in social media marketing

Do you have experience in Social media marketing?, * 3+ years experience working in Paid Social

• Keen interest in social media - having a presence on key social media platforms, knowing the latest trends, and familiarity with local and international content creators
• Well-versed in utilising ads platforms, business managers and organic platforms
• Basic photo and video editing skills - using tools like Canva, Capcut, and native editing tools on Instagram or Tiktok
• Great communication skills - you'll be exposed to client meetings and working closely with various members of the wider team
• Meticulous attention to detail - spotting typos on captions, tagging the right brands on sponsored posts, correcting UTM parameters… just a few things that ensure we're helping our clients have their best foot forward on social media
• Organisational skills and sensitivity to timelines - having the ability to manage your own time, projects and meet deadlines effectively is required within this role
• Analytical understanding - showcasing the ability to extract meaningful insights from social media metrics to create reports on platforms like Looker Studio and Sprout Social and forecasts for clients
• Financial and commercial awareness - the ability to understand key business metrics and confidently discuss client goals and wider performance., * Social media marketing: 3 years (required)
• Paid Social (Facebook Ads): 3 years (required)

You're eager to learn - We invest in your growth, but you need to drive it.

You embrace change - If something isn't working, we fix it.

You're open to feedback - No egos here. We value learning over being "right."

You work smart, not just hard - It's about impact, not just hours worked.

What's in it for you?

No Secrets - We're upfront about what we offer and what we need from you.

Flexibility - Work should fit around your life, not the other way around.

Career Growth - 1-1 mentorship.

£1,000 Learning Budget - For skill development.

Dedicated Training Time - So you can keep learning without sacrificing your time.

Healthcare Plan - Including dental.

Profit Share Scheme - When we succeed, you succeed.

Quarterly Socials - Because we love to celebrate!

4.5-Day Work Week - More weekend, fewer hours.

Annual Pay Reviews - Transparent and regular increases.

Paid Volunteering Time - Do good while working somewhere good.

Job Types: Full-time, Permanent

Pay: £30,000.00-£38,500.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Flexitime
• Health & wellbeing programme
• Private dental insurance
• Private medical insurance
• Profit sharing
• Work from home

We are a performance marketing agency that's on a mission to Grow for Good. Primarily, we prioritise sustainable, long-term growth and the happiness of both our people and our clients. We are dedicated to creating a better workplace for people, with an internal mission centred around creating the happiest, most forward-thinking agency to work for and with. We champion a culture of collaboration and innovation. Breaking traditional silos, we encourage our team to experiment, challenge norms, and think creatively. This environment nurtures not only our clients' success but also the personal and professional growth of our team. By embodying this progressive model, we stand as a dynamic, adaptable, and visionary partner, ready to navigate the ever-evolving landscape of marketing. Our progressive approach nurtures the growth and satisfaction of our team, ensuring that they remain engaged, motivated, and empowered. We care deeply about our people, our partners, and our clients and we genuinely believe that agencies can and should do good. We are building an agency we can all be proud to play a part in.