Lead Data Analyst

The RoleAs Lead Data Analyst, you will oversee a team of data scientists and work closely with senior stakeholders across analytics, data engineering, and technology. You will:* Lead experimentation and measurement initiatives including incrementality testing, geo-based studies, brand lift approaches, and causal inference.* Own advanced modelling projects such as MMM, LTV modelling, propensity scoring, and predictive forecasting.* Deploy models into cloud environments and integrate into advertising platforms including Google and Meta.* Guide long-term analytical roadmaps and ensure projects drive measurable commercial impact.* Partner with high-profile clients, often with direct access to raw data, applying rigorous analytical thinking to real-world marketing challenges.* Mentor and support a growing team of data scientists as they expand through the year.

Your Skills and ExperienceYou will bring:* Strong commercial experience with SQL.* Deep knowledge of experimentation methodologies such as incrementality, causal inference, geo testing, or brand lift studies.* Hands-on experience with MMM, LTV modelling, and propensity modelling.* Ability to deploy and maintain models in cloud environments and integrate with marketing platforms.* Experience delivering impactful, long-term analytics or data science projects.* Management or mentoring experience is desirable, but they are also open to strong individual contributors ready to step up.* Exposure to attribution modelling is a bonus.

What They Offer* Salary up to £65,000.* Hybrid working with one day per week in their London office.* The opportunity to lead a growing data science function with genuine ownership and influence.* Work with large-scale datasets from major consumer brands.* A culture that invests in innovation, long-term thinking, and high-impact analytics.

This is an exciting opportunity to join a high-growth organisation where data science directly shapes performance marketing strategy. You will lead a growing data science function, drive long-term analytical programmes, and play a key role in delivering meaningful commercial impact for well-known consumer brands. The CompanyThey are a specialist performance marketing and technology business known for combining deep analytical expertise with innovative data products. With a rapidly expanding team and a strong track record of industry recognition, they partner with major consumer brands to solve complex measurement, forecasting, and modelling challenges. Their culture is collaborative, modern, and driven by delivering high-quality work that genuinely moves the needle for clients. As they scale, they are investing heavily in data science, experimentation, and advanced analytics.