Senior CRM Specialist

The Senior CRM Specialist, reporting directly to the Marketing Director, analyses data to define strategy and manage personalised relationships with clients and prospects. This person builds in-depth databases, analyses customer behaviours, and defines micro-segments to offer them a tailored approach through one-to-one communications., * CRM Strategy: Design, implement, monitor, and evolve the Belgian CRM strategy and operational plans, based on key business trends, data analysis, and in line with country objectives and global CRM guidelines, collaborating closely with the Corporate and Region headquarter

• Database Management: Manage customer database processes and design and implement the entire customer lifecycle.
• CRM Campaign execution:

• Segment and profile users for personalized campaigns based on behavior, interests, and lifecycle stage using a multichannel approach (Call Center, direct mail, email and SMS)
• Plan, create, and send email marketing campaigns (DEM, newsletters, automation).
• Design responsive email templates using HTML/CSS or drag-and-drop tools
• Work closely with the Call Center Specialist and our external partners to maximise effectiveness and foster continuous improvement of Call Center and Direct Mail campaigns

• Holistic Approach and Operation: Ensure effective multichannel collaboration, using store engagement to achieve the best results.
• KPI Follow-up: Propose analyses and reports based on data to analyse customer behaviours, develop segmentation strategies, and identify relevant insights.
• Business Forecasting: Have a clear business vision, simulating the economic impact of all CRM activities, understanding how to align different drivers to optimise the effectiveness of CRM actions, and being ready to modify assumptions and activities when necessary.
• Budget management: Oversee the CRM budget, ensuring optimal allocation of resources and continuous improvement of ROI.

Do you have experience in Sales?, We are looking for an enthusiastic and proactive Senior CRM Specialist to lead the CRM strategy for Belgium and help design the customer experience of the future, * University degree in Economics, Business, Marketing or equivalent experience.

• At least 3 to 5 years' experience in dynamic, customer- and business-oriented environments, with a focus on Performance marketing and Customer Experience Management
• Knowledge of marketing and CRM best practices.
• Attitude for KPI monitoring, experience in using data and analytics (Power BI and Excel).
• High level of professional ethics, business acumen, customer insight, and excellent interpersonal skills.
• Ability to work with sales and cross-functional teams.
• Ability to develop marketing strategies based on customer knowledge, capable of generating concrete results.
• Fluent in Dutch, French, and English.

• A performance-enhancing and dynamic culture in which personal contribution is most important
• A working atmosphere that allows you to shape our growing company and to take over responsibility from day one
• Collaboration in a dynamic and highly motivated team as well as close cooperation with our international colleagues
• Inspiring purpose and value driven organization
• An attractive compensation package and additional benefits including car, company pension plans and cafeteria plan (flex income plan)
• 32 days of vacation, flexible working hours and smart home office arrangements
• Individual career planning, customized training, a comprehensive onboarding program, a versatile e-learning platform as well as interesting development opportunities

Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than 20,300 professionals every day in a network of 9,700 points of sale across 26 countries give back the joy of hearing, feeling and living to thousands of people across the world. In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career.