Digital Analyst

As a Digital Analyst, you'll be the go-to expert for all things digital insights within our ecommerce team. You'll work across paid media, onsite behaviour, reporting, and business case modelling - transforming data into clear, actionable recommendations that help improve conversion, customer journeys, and media efficiency.

This is a fantastic opportunity for someone who is analytical, commercially aware, and excited by the impact data can have on business decisions.

What you'll be doing

Paid media & budget effectiveness

• Reporting on channel performance and ROI
• Providing optimisations to improve ROAS, AOV, and CAC
• Supporting test-and-learn initiatives with robust analytics

Onsite analytics & user insight

• Deep-diving into onsite behaviour and funnel performance
• Partnering with Digital Product on feature analysis
• Identifying opportunities to improve conversion and customer journeys

Reporting & dashboarding

• Leading the reporting roadmap with data visualisation teams
• Owning weekly and periodic ecommerce reporting
• Empowering teams to self-serve insights through intuitive dashboards

Business case & decision modelling

• Building analytical models to support commercial decisions
• Evaluating media, onsite performance, delivery costs and income

Ways of working

• Acting as the analytics expert for ecommerce
• Collaborating cross-functionally to shape data-driven decision making
• Communicating insights through clear stakeholder storytelling

Key teams you'll work with

• Ecommerce Management
• Digital Trading
• Performance Marketing
• Digital Product
• IT
• Carrier/Final Mile
• Finance

• Bachelor's degree or equivalent
• 3+ years' experience in Digital Analytics, Ecommerce or Digital Marketing
• Strong skills in Excel, PowerPoint, GA4 and Power BI
• Experience in medium/large online businesses
• Collaborative team player with a proactive, solution-focused mindset
• Strong stakeholder management

Desirable Skills

• Google Analytics Certification
• ContentSquare Fundamentals (or CS knowledge)
• SQL / Google BigQuery experience
• Google Tag Manager experience