Senior App Specialist

As the Senior App Specialist, you will be the driving force behind app performance, user growth, and engagement in Belgium and the Netherlands. This strategic and hands-on role combines digital marketing, customer journey optimization, analytics, and cross-functional collaboration to increase downloads, active usage, and conversion via the MediaMarkt app. Your key responsibilities will be to:

• Define and execute the app growth strategy aligned with regional and global business objectives.
• Support planning and optimizing campaigns (paid and organic) to drive app installs across owned and third-party platforms (e.g., CRM, website, social, app stores, media partners).
• Collaborate with CRM and content teams to design and implement push notifications, in-app messages, loyalty triggers, and personalized journeys.
• Monitor KPIs (MAUs, retention, conversion, uninstall rate) and continuously improve app performance through A/B testing and user feedback.
• Work closely with e-commerce, marketing, IT, UX, and store teams to ensure the app supports omnichannel shopping experiences and key campaigns.
• Own and optimize app store listings (ASO), ratings and reviews, and localization for BE and NL markets.
• Stay on top of app trends, competitor activities, and emerging technologies to bring best-in-class mobile solutions to MediaMarkt customers.

Do you have experience in Product management?, Do you have a Master's degree?, * Bachelor's or Master's degree in Marketing, Digital Business, or a related field.

• 5+ years of experience in mobile app marketing or digital product management, preferably in a retail or e-commerce environment.
• Proven track record in growing app installs and engagement through data-driven strategies.
• Strong analytical skills and familiarity with tools such as Firebase, Adjust, Google Analytics, or similar platforms.
• Experience with ASO, mobile CRM tools and A/B testing platforms.
• Excellent communication and stakeholder management skills.
• Fluent in English, with Dutch and/or French a strong plus.

• An, without exaggeration, amazing workplace on the 38th floor of De Rotterdam, overlooking the iconic Erasmus Bridge.
• Excellent employment conditions, with plenty of opportunities to grow and develop.
• The freedom and responsibility to shape your own role and bring your ideas to life in an environment where anything is possible.
• The chance to achieve outstanding results together as a team , because you simply love to win.
• At MediaMarkt, we're bold. We're entrepreneurs within the company, which means you'll have the opportunity to grow quickly and develop yourself in many directions.

In addition to an amazing workplace, you'll also enjoy30 vacation days, an attractive employee discount, company fitness and bike lease options, and discounts on various insurance products.

• A fantastic workplace in 'De Rotterdam' with an amazing view of the Rotterdam skyline
• A 20% discount on your MediaMarkt purchases
• Travel allowance, good pension and a phone allowance
• 30(!) days of paid holiday leave
• Wednesday break drinks, cool brand activations and Feyenoord events.
• Personal development with Goodhabitz, take care of your health with Empowr and other extra's!

You are full of energy and truly come alive in a dynamic, sometimes chaotic environment. Variety and unexpected situations motivate you, and you believe that success is achieved together, even if that sometimes means putting your own plans on hold. Does this sound like you? Then you're a perfect fit for MediaMarkt! At MediaMarkt, everything is built around the "Let's Go!" mentality: not just a slogan, but a way of working and thinking. We love technology and enjoy sharing this passion with others. We have fun in what we do and aim to inspire. As the number one in the Benelux and Europe, we help shape how people experience and use technology. We make a difference and are ready for our customers across all channels. Together with over 50,000 colleagues across Europe, we are building the retail experience of the future every day. We believe that the best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision: becoming the Experience Champion in consumer electronics. We value diversity, promote equal opportunities, and foster inclusion. Will you become part of our team?