Marketing Technology Executive

Reporting into the Marketing Technology Lead, this individual will have hands-on management of advertising operations across all digital marketing channels, including PPC, Social Media, Programmatic Display/ Video and Affiliate. They will also be fundamental in facilitating and providing valuable insights through attribution tracking (Google Analytics) through end-to-end operations, and support the Digital Analytics Manager in Media Mix Modelling and Econometrics projects. What you'll do

• Hands-on management of ad trafficking, tracking pixels, tagging, and API integrations across Google, Meta, and various programmatic platforms. This ensures that when a customer clicks an ad, their journey is tracked accurately from "Click" to "Basket."
• Using Google Analytics (GA4) to understand the true value of each touchpoint in the customer journey.
• Partnering with the Digital Analytics Manager on Media Mix Modelling - helping the business understand how external factors (like seasonal trends or competitor pricing) impact digital performance.
• Trafficking of Programmatic Display & Video campaigns within the ad server whilst working to strict campaign deadline and delivery expectations.
• Supporting with optimisations and campaign set up of Programmatic and Video, PPC and Paid Social Campaigns.
• Become the funnel expert within the team: own the collection and automation of data across various platforms with our marketing data hub.
• Ensure naming conventions are adhered to and meet all requirements and are set up to support reporting.
• Assist the team with invoice submissions for digital tools and technology.
• Supporting with site tagging and tracking technologies.
• Support with MMM and econometrics data provision and interpretation.
• Assist the deployment and management of site tracking tags through Google Tag Manager, both for Display campaigns, and to support other teams.
• Support the implementation of any other 3rd party tracking tools for campaign optimisation and reporting.
• Develop an ability to problem solve and troubleshoot technology issues relating to trafficking, site tagging or analytics data anomalies and help to suggest and implement short term and long term solutions.
• Support with Google Analytics tagging and reporting, support other teams with UTM tracking.
• Help digital marketing team collate and manage reporting requirements.
• Keeping up-to-date with the latest digital marketing technology & innovations.

Do you have experience in Google Tag Manager?, * Autonomous, pro-active and possess a start-up mentality

• A passion for data and analytics
• Problem solver with a can-do attitude
• Strong levels of attention to detail

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We're Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world's largest dedicated online supermarket, ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, it's also the home to the widest online supermarket range in the UK and champion of small, independent brands. We're also the brains behind Zoom by Ocado, our same-day grocery delivery service. About the team and the role Ocado Retail is looking for a Marketing Technology Executive to support a wider Digital Marketing & Customer Acquisition team in driving Ocado Retail's profitable customer acquisition agenda. The position sits at the intersection of technical execution and strategic growth, it's not just about "keeping the lights on", it's about ensuring every pound spent on digital media is measurable and optimised., By joining Ocado Retail, you'll have the chance to experience life at the world's largest online retailer, work with an amazing bunch of people who challenge what's possible each day, and grow your skills and career in online retail. If that's not enough to tempt you, you'll also get access to loads of great benefits to sweeten the deal. Here's a taste of what we offer: Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more. Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office. Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.