Demand Management Expert
Role details
Job location
Tech stack
Job description
Demand Generation Innovation & Enablement - Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance. It emphasizes best practice sharing across regions and business units, fostering cross-regional collaboration, and empowering local teams through enablement and consistent guidance. Clear expectations are set for how Regions, MUs, and SAs staff and structure their Demand Management efforts. Data Integrity & Insight Delivery - Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and deliver actionable reporting that turns numbers into strategic insights. It defines business requirements for reports and dashboards, partners with RevOps/S&O to shape these tools, and focuses on interpreting insights rather than producing raw reports. The role uses insights to proactively identify pipeline and coverage gaps, challenge teams on areas for improvement, and guide data-driven decision-making. High-Value Opportunity Intelligence (-EUR250K) - Analyse all new opportunities above EUR250K to understand their source, success drivers, and recurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies. The lead analysis informs LoB strategy and subsequent actions. Source Attribution & Investment Strategy - Assess demand generation performance at the source level-campaigns, events, partners, and more-to identify what consistently delivers quality pipeline. Guide strategic shifts in demand investment based on source-level performance and pipeline quality trends, recommending reallocations based on ROI. Opportunity Quality, Governance & Risk Monitoring - Track discontinued and disqualified opportunities over EUR250K, analysing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline. Focus is on interpreting patterns to improve targeting, while data management responsibility lies with RevOps. Loss Analysis & Conversion Bottlenecks - Monitor high-value losses to identify sales execution, product issues or competitive gaps. Use findings to improve conversion rates and pipeline quality. The role focuses not just on generating insights, but also driving actions across Enablement, Sales, and Product. CROs play a key role in securing qualitative customer feedback post-loss.
Requirements
Product focused delivery experience in a global context Experience leading high performing teams within a matrixed, global organization across functional areas and diverse cultures Exceptional interpersonal, communication, collaboration, and presentation skills at the Senior Management level / C-Level Fluency in English
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Successful candidates might be required to undergo a background verification with an external vendor.