MarTech & Digital Systems Officer

We are seeking a technically confident, solutions-focused MarTech & Digital Systems Officer to join our Marketing team.

This is a pivotal new role designed to strengthen our in-house digital capability. You will act as the bridge between marketing strategy and technical execution - integrating systems, improving reporting, and ensuring our digital infrastructure works seamlessly together. You will take ownership of our CRM implementation, connect our website and ticketing systems to analytics platforms, develop automated reporting dashboards, and reduce reliance on external developers for routine web and integration tasks.

This is not a purely CRM role. Nor is it a pure developer role. It is a hybrid position for someone who understands how digital systems connect - and who enjoys building smarter, more efficient marketing operations.

This role will directly support our ambition to:

• Increase visitor numbers.

• Improve marketing efficiency.

• Strengthen data-driven decision making.

• Build long-term digital resilience.

• Reduce external agency reliance.

• Enable smarter reporting to leadership and trustees. You will help build the technical backbone that supports our marketing growth., CRM Strategy & Implementation (Primary Focus)

• Lead the selection, setup, and implementation of a new CRM system.

• Design data structures, tagging frameworks, and audience segmentation models.

• Integrate CRM with: o Website o Email marketing platforms o Ticketing system (Digitickets) o Google Analytics

• Develop automated customer journeys and lifecycle communications.

• Ensure GDPR compliance and best practice data governance.

Systems Integration & Marketing Infrastructure

• Connect key digital platforms using APIs and integrations.

• Oversee data flows between: o Website o Ticketing system o CRM o Email marketing software o Google Analytics (GA4)

• Troubleshoot integration issues and optimise system performance.

• Act as internal technical advisor during campaign planning meetings.

Website & Backend Development Support

• Make backend CMS updates and improvements.
• Create and optimise landing pages.
• Implement and test pop-ups, tracking scripts, and conversion tools.
• Improve UX and page performance in collaboration with marketing and external developers.
• Reduce dependency on external development agencies for day-to-day changes.

Analytics & Reporting

• Lead Google Analytics configuration and tracking accuracy.

• Develop automated dashboards using Microsoft Power BI.

• Build reporting systems that: o Save marketing team time o Provide real-time performance insights o Support senior leadership and board-level reporting

• Interpret data and provide actionable recommendations.

Continuous Improvement

• Identify opportunities to streamline workflows.
• Improve campaign attribution and performance tracking.
• Stay informed about emerging MarTech tools and industry developments.
• Support upskilling of wider marketing team in digital best practice., The social environment: we help individuals and communities by creating a sense of curiosity, hope and faith in themselves and the world around them. We provide opportunities for skills development and partnerships, building a year-round tourist market and supporting small creative industries to thrive The natural environment: we protect, sustain and enhance the world around us The built environment: we restore and enhance the beauty and historic significance of the buildings, structures and assets in our care.

By working with us, you are helping to ensure the town's future is as magnificent and vibrant as its past.

Essential

• Proven experience implementing or managing a CRM system.
• Strong understanding of data structures, segmentation, and marketing automation.
• Experience integrating multiple digital platforms.
• Working knowledge of APIs and data connections.
• Strong understanding of Google Analytics (GA4).
• Experience building dashboards in Microsoft Power BI.
• Experience working with CMS platforms (WordPress, DNN, Drupal or similar).
• Strong analytical and problem-solving skills.
• Ability to explain technical concepts clearly to non-technical colleagues.

Desirable

• Experience working with ticketing systems (e.g. Digitickets or similar).
• Experience in cultural, heritage, visitor economy or charity sectors.
• Understanding of data privacy, GDPR and compliance requirements.
• Experience improving conversion journeys and landing page performance.
• Basic understanding of paid digital media tracking (Google Ads, Meta).

Personal Attributes

• Technically curious and naturally solutions-oriented.
• Calm under pressure and comfortable troubleshooting.
• Proactive and self-managing.
• Collaborative - able to work across marketing, operations, finance and leadership.
• Commercially aware with strong attention to detail.
• Comfortable working in a growing, evolving organisation.