Head of eCommerce

Are you an experienced eCommerce leader ready to drive rapid international growth for a fast-paced retail brand? This is a rare opportunity to join a high-growth consumer business at a pivotal stage of its global journey. With a strong trading performance, ambitious expansion plans and a pipeline of innovative new product launches, we're seeking a commercial, data-driven Head of eCommerce to take ownership of all digital revenue and online trading.

As Head of eCommerce, you will lead the full online trading strategy across multiple global markets, ensuring customers enjoy a seamless, high-performing digital experience.

You'll drive growth through performance marketing, conversion optimisation, retention, website excellence and best-in-class customer journeys.

This is a hands-on leadership role in a high-velocity retail environment, overseeing cross-functional teams and working closely with marketing, operations and product functions to deliver results at pace., + Develop/ execute high-impact eCommerce strategy to accelerate domestic/global sales.

• Identify new market opportunities and lead expansion into additional territories.
• Use insight and innovation to shape future digital growth.
• Own online trading performance across all categories and regions.
• Ensure product, pricing, promotions and customer journeys are optimised at all times.
• Lead CRO, site experience and overall digital UX improvements.
• Work closely with marketing to deliver data-led performance campaigns (SEO, PPC, paid social, email, affiliates).
• Partner with retention teams to enhance repeat purchase, loyalty and CLV
• Champion best-practice CRM, segmentation and personalised communication.
• Ensure every touchpoint of the digital journey is frictionless, fast and customer-first.
• Use analytics and large datasets to inform decision-making, track KPIs, improve performance to deliver insight-rich reporting to guide strategic direction.
• Collaborate with operations and supply chain to maintain availability, demand planning accuracy and fulfilment efficiency.
• Lead, mentor and manage teams across key functions.
• Recruit, develop and motivate high-performing talent in a fast-paced environment.
• Ensure alignment to business objectives and strong team culture.

• 5+ years' experience in eCommerce, ideally within fast-paced retail or consumer product environments.
• Proven success driving online sales growth and entering new international markets.
• Strong digital trading, performance marketing and optimisation expertise.
• Excellent leadership skills, with experience managing multi-discipline teams.
• Highly analytical and data-driven, with advanced Excel capability.
• Comfortable working in a high-growth, results-driven environment.
• Knowledge of Shopify, Amazon and PPC platforms highly advantageous.
• Ambition to take on broader commercial responsibility over time.