Manager Business Consulting -Customer Intelligence
Role details
Job location
Tech stack
Job description
Develop and implement business plans to co-ordinate customer adoption of a data-driven, SaaS marketing platform. Work with essential business partners internal and external for development of consulting practices aligned to industry verticals, using best practices and industry standards
Consult with clients to understand their marketing needs and recommend solutions
Define and oversee the practice objectives and the acquisition/development of resources including innovation of new adoption methodologies to support the launch of new products
Provide leadership and management of the marketing advisory practice that includes the following areas: marketing analytics, marketing decisioning, marketing automation and campaign management, management consulting
Define, create and maintain data-driven marketing recommendations and practices that support high quality of solutions and adoption for our clients
Thought leader in data-driven marketing technologies and processes. Keeps abreast of trends in the related and competitive marketplace
Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do, Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more., As a Customer Success Manager, you will have the opportunity to play a crucial part in all stages of the customer relationship and have high-level monitoring control and ownership of the customer lifecycle. Our Customer Success Managers will focus on implementing and...
Requirements
Bachelors degree in Marketing or Analytics or similar field
Minimum 12 years of experience in the design and use of data-driven marketing systems, and managing large projects and programming teams. Three years of direct customer experience. Experience designing/building marketing systems and in at least one vertical industry. Five years of experience in a leadership role including two years in a formal management role.
Proven experience with data-driven marketing platforms (e.g., SAS, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud).
Proven communication skills with the ability to present complex findings to non-technical stakeholders.
Demonstrated experience applying marketing data solutions in one or more of the following industries: financial services, retail, or telecommunications.
Experience defining organizational practices to leverage omni-channel data to improve customer engagement, loyalty programs, and sales performance.
Familiarity with industry-specific data sources, regulatory requirements, and business processes relevant to marketing analytics in financial services, retail, or telecommunications
Additional competencies, knowledge and skills
Global Perspective: Demonstrating awareness of and sensitivity to the international market, cultural, technological, political, and legal factors that impact individual and work group priorities and results; leveraging own understanding of the organization's global strategy, global business trends, and regional differences to enhance individual and work group results.
Strategic Planning: Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal; committing to a course of action to accomplish a long-range goal after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values.
Leading Change: Driving organizational and cultural changes needed to achieve strategic objectives; catalyzing new approaches to improve results by transforming organizational culture, systems, or products/services; helping others overcome resistance to change.
Influencing: Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.
Communication: Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
Experience working in a SaaS or software vendor environment.