Data Analyst Course Programme
Role details
Job location
Tech stack
Requirements
rapidly-growing business.Main responsibilities Key deliverables in the first year will include regular reporting on all our digital platforms, including FAST, building self-serve solutions and sharing insights with a range of stakeholders in a timely manner. You will also keep a close eye on competitor activity and trends, reporting back to the business and highlighting commercial and creative opportunities for Zoo 55.Provide insights and data to support decision-making across Zoo 55's digital lines of business (YouTube, FAST/AVOD, Gaming) working in close collaboration with our Insights, Strategy & Commercial teamsReport regularly on the performance of content on digital platforms and FAST channels. Build & maintain dashboards and reporting packs for our proprietary data, informing the strategic direction of this businessForecast business performance, involvement in target setting in partnership with Finance & Operations teamsUse data to derive insights on viewer trends, content preferences, market developments. Oversee experimentation on content performance & optimisationCommunicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful mannerWork with stakeholders across the business to identify and scope both future commercial opportunities and areas for creative developmentPerform competitor/market analysis and other desk researchSkills you'll need Solid experience of working in data or analytics, preferably with extensive media/digital exposureProven track record of using data to drive direct to consumer relationships and business valueAble to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendationsExperience working with cloud-based platforms such as GCP (BigQuery) or equivalentExperience using SQL or Python to conduct statistical analyses of large datasetsDemonstrate clear understanding of analytical techniques and experimentation methodologiesExperience working with data visualisation tools such as Tableau, Looker Studio or equivalentComfortable visualising and presenting analysis across a range of formats (reports, slides, dashboards, e-mail)Other things we're looking for Solid communication skills with the ability to articulate compelling narratives with dataKeen problem solver who is able to demonstrate critical thinkingExcellent attention to detail and proactive in preventing errorsA passion for TV programmes and an interest in the wider media landscape
Benefits & conditions
audiences to engage with its brands on immersive platforms like Roblox, Fortnite and Minecraft.What content is working for us? Which content should we be adding? Which audience is most commercially attractive for us? How do we optimise our content to improve dwell time? What are our competitors doing? The answers to these questions and more will enable Zoo 55 to succeed in the future, and this role needs to enable decision makers to make them well.The role The ultimate purpose of this role and the team is to drive business growth - enabling stakeholders to make more effective decisions which drive greater business value.Working within the Global Data & Insights team, with a focus on Zoo 55, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as a deep understanding of our own digital viewers and their behaviours by analysing first-party & market data, deriving the insights and informing the content strategy for this