Audience Insights Analyst

We are looking for the Audience Insights Analyst who will be responsible for developing a deep, human-centred understanding of audiences and translating data into insight that informs editorial, product and commercial decision-making.

This role brings together survey research, first-party data, qualitative insight and industry context to tell clear, compelling stories about who audiences are, what motivates them, and how their needs are changing.

Your Role Accountabilities…

• Analyse and synthesise data from surveys, first-party sources, qualitative inputs and industry studies to develop a clear understanding of audience segments, behaviours and motivations.
• Support the design and delivery of quantitative and qualitative research, including questionnaire input, data preparation, core analysis and interpretation.
• Create clear, concise insight outputs (presentations, one-pagers, reports) that translate findings into practical implications for the business.
• Work closely with commercial ad sales, sponsored editorial, branded content and digital insights teams to clarify briefs, understand context and deliver relevant audience insight.
• Contribute audience insight to sales pitches, proposals and campaign effectiveness studies, supporting senior colleagues with analysis, charts and insight narratives.
• Build credibility through reliable delivery, clear communication and strong analytical judgement, escalating risks or uncertainties early.

• Experience in audience insights, research, strategy, analytics or a related role.
• Strong experience working with survey data and audience research.
• Excellent storytelling and presentation skills.
• Comfortable working independently and managing multiple projects.
• Experience with qualitative research methods (e.g. interviews, focus groups).
• Familiarity with media, publishing, digital products or marketing environments.
• Working knowledge of analytics or research tools (e.g. SPSS, Excel, basic SQL).
• Exposure to brand, perception or campaign evaluation studies.

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it's like to work at CNN, follow @WBDLife on Instagram and X!