Head of D2C Ecommerce

• Own and develop the D2C ecommerce strategy, driving revenue growth and performance
• Lead the launch and optimisation of a Shopify-based ecommerce platform
• Manage the full online trading calendar, campaigns, promotions and product launches
• Take ownership of D2C P&L, forecasting and performance metrics
• Drive customer acquisition across paid, organic and partner channels
• Lead CRM and lifecycle marketing strategy (email, automation, segmentation)
• Optimise conversion through CRO, UX improvements and A/B testing
• Define product merchandising, pricing and online experience strategy
• Oversee fulfilment, delivery and returns performance in collaboration with operations
• Manage the wider digital ecosystem (CRM, ERP, PIM, payments, integrations)
• Lead and develop a high-performing ecommerce and digital team
• Manage external agencies and technology partners

• Proven experience in a Head of Ecommerce / D2C / Digital leadership role
• Strong experience with Shopify (similar ecommerce platforms may be considered)
• Deep knowledge of trading, CRM, CRO, acquisition and digital marketing
• Commercially driven with strong understanding of P&L and revenue growth
• Experience scaling ecommerce or digital revenue within a consumer-focused business
• Strong leadership and stakeholder management skills
• Data-driven mindset with the ability to turn insight into action

• £70,000 - £80,000 salary
• 10% discretionary annual bonus
• Private healthcare (individual)
• Flexible / hybrid working
• Senior leadership role with high visibility and influence
• Opportunity to build and scale a D2C function from the ground up
• Work within a growing, forward-thinking consumer brand

INDCOMM

Job Types: Full-time, Permanent

Pay: £70,000.00-£80,000.00 per year

Benefits:

• Employee mentoring programme
• Private medical insurance
• Work from home