Digital Content & Marketing Executive

The Digital Content & Marketing Executive will take ownership of content creation and social media, while also playing an active role across the wider marketing function, including campaign strategy, paid media, and performance analysis.

This is a unique opportunity for somebody who wants to combine creativity with commercial impact, creating content in real-world environments and contributing to the ongoing development of our high-performing marketing function and wider success of our business., Content Creation

• Lead the creation of high-quality, engaging photo and video content that showcases Brian James Trailers' products in real-world environments.
• Capture content from a variety of settings, including events, exhibitions, dealer locations and customer sites.
• Produce content tailored appropriately for multiple platforms (namely Facebook, Instagram, LinkedIn and YouTube) covering short and long-form video, product showcases, brand storytelling and testimonials.
• Maintain a consistent and premium visual identity aligned with the Brian James Trailers brand positioning

Social Media Ownership & Growth

Take full ownership of the company's social media channels.

Plan, develop, and execute a structured content calendar

Build audience engagement and strengthen our brand presence across all digital platforms

Monitor performance and continuously optimise content strategy

Marketing Campaigns & Digital Activity

Support the planning and delivery of integrated marketing campaigns and contribute to paid media activity across Google Ads, Meta Ads and LinkedIn Ads.

Write effective, conversion-focused ad copy and marketing messaging to generate high quality leads.

Support product launches, seasonal campaigns and promotional initiatives when required

Performance, Insight & Optimisation

Monitor and analyse content and campaign performance

Produce clear, insightful monthly reports with actionable recommendations

Identify trends, opportunities, and areas for improvement

Apply a test-and-learn approach to continuously enhance results

Wider Marketing Contribution

Play an active role in the ongoing development of the marketing function

Contribute ideas to improve brand visibility, engagement, and lead generation

Collaborate with internal teams, dealer networks, and external partners

Support additional marketing initiatives as the function continues to grow

Please note: This role will involve travel, driving and sometimes include weekend work, for which time off in lieu or overtime pay will be provided.

Essential Experience & Skills

Demonstrable experience in social media management and content creation

Strong photo and video production skills, including editing

Excellent written communication and copywriting ability

Ability to manage multiple projects simultaneously to tight deadlines

Self-motivated, proactive, and comfortable working independently

Full UK driving licence

Desirable Experience & Skills

Experience within automotive, engineering, or related sectors

Experience in paid media campaigns across social and PPC platforms

Understanding of broader digital marketing principles

Experience using analytics and reporting tools, * GCSE or equivalent (preferred)