Tim Cadenbach
I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach
#1about 2 minutes
Defining developer advocate vs developer evangelist roles
Developer advocates act as teachers for a product, while evangelists focus on broader integration and possibilities to build a bridge to the community.
#2about 2 minutes
Why typical marketing buzzwords fail with developers
Vague marketing terms like "seamless integration" are ineffective because developers see through the hype and value technical accuracy.
#3about 2 minutes
What developers value over traditional marketing pitches
Developers trust other developers and prefer hands-on product trials and working code over ads, marketing pitches, or sales demos.
#4about 2 minutes
Comparing developer relations to traditional marketing tactics
Unlike traditional marketing's vague claims, developer relations builds trust through honest content, open-source contributions, and community engagement.
#5about 2 minutes
The business benefits of investing in developer relations
Effective developer relations not only drives product adoption but also helps attract top engineering talent and strengthens employer branding.
#6about 2 minutes
How teaching and sharing knowledge multiplies your impact
Shifting focus from only writing code to teaching others creates a ripple effect that helps thousands of developers and amplifies your own work.
#7about 2 minutes
Why marketing teams need developers to be effective
Marketing is often broken for developers, who are a highly knowledgeable audience requiring authentic, technical voices to build trust.
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Matching moments
03:33 MIN
Why developer marketing is essential for tech products
Developer Marketing
03:53 MIN
Understanding the unique role of a developer advocate
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09:20 MIN
Why developers should learn marketing and share publicly
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How to create authentic content developers trust
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01:19 MIN
Using developer relations to bridge company and talent
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Viewing developers as learners instead of customers
Developer Tested, Educator Approved
08:21 MIN
The origins and evolution of developer relations roles
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Making developer relations a strategic business essential
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