Tim Cadenbach
I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach
#1about 2 minutes
Defining developer advocate vs developer evangelist roles
Developer advocates act as teachers for a product, while evangelists focus on broader integration and possibilities to build a bridge to the community.
#2about 2 minutes
Why typical marketing buzzwords fail with developers
Vague marketing terms like "seamless integration" are ineffective because developers see through the hype and value technical accuracy.
#3about 2 minutes
What developers value over traditional marketing pitches
Developers trust other developers and prefer hands-on product trials and working code over ads, marketing pitches, or sales demos.
#4about 2 minutes
Comparing developer relations to traditional marketing tactics
Unlike traditional marketing's vague claims, developer relations builds trust through honest content, open-source contributions, and community engagement.
#5about 2 minutes
The business benefits of investing in developer relations
Effective developer relations not only drives product adoption but also helps attract top engineering talent and strengthens employer branding.
#6about 2 minutes
How teaching and sharing knowledge multiplies your impact
Shifting focus from only writing code to teaching others creates a ripple effect that helps thousands of developers and amplifies your own work.
#7about 2 minutes
Why marketing teams need developers to be effective
Marketing is often broken for developers, who are a highly knowledgeable audience requiring authentic, technical voices to build trust.
Related jobs
Jobs that call for the skills explored in this talk.
MARKT-PILOT GmbH
Stuttgart, Germany
Remote
€75-90K
Senior
Java
TypeScript
+1
Sunhat
Köln, Germany
Remote
€85-115K
Senior
Team Leadership
Software Architecture
+1
Matching moments
04:49 MIN
Using content channels to build an event community
Cat Herding with Lions and Tigers - Christian Heilmann
01:32 MIN
Organizing a developer conference for 15,000 attendees
Cat Herding with Lions and Tigers - Christian Heilmann
03:17 MIN
Selecting strategic partners and essential event tools
Cat Herding with Lions and Tigers - Christian Heilmann
04:57 MIN
Increasing the value of talk recordings post-event
Cat Herding with Lions and Tigers - Christian Heilmann
02:48 MIN
Building trust through honest developer advocacy
Devs vs. Marketers, COBOL and Copilot, Make Live Coding Easy and more - The Best of LIVE 2025 - Part 3
03:15 MIN
The future of recruiting beyond talent acquisition
What 2025 Taught Us: A Year-End Special with Hung Lee
04:22 MIN
Why HR struggles with technology implementation and adoption
What 2025 Taught Us: A Year-End Special with Hung Lee
02:44 MIN
Rapid-fire thoughts on the future of work
What 2025 Taught Us: A Year-End Special with Hung Lee
Featured Partners
Related Videos
30:15Developer Marketing
Dan Cranney
21:14Developer Advocacy in accelerated times
Chris Heilmann
49:19Why Developers Don't Care About Your Employer Brand and How to Fix it
Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
00:00Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
Rudi Bauer & Daniel Cranney
54:20Emergency Discussion: Can’t Hire the Right Developers? Here’s What Everyone Else Misses
Rudi Bauer, Ana Gospodinova & Chris Heilmann
27:01Tech with Tim at WeAreDevelopers World Congress 2024
Tim Ruscica
32:45The Strategic Power of DevRel: From Community to Business Impact
Emilio Salvador, Ignacio Riesgo, Angie Jones & Nikola Pavesic
21:52Developer Tested, Educator Approved
Andrew MacLean
Related Articles
View all articles
From learning to earning
Jobs that call for the skills explored in this talk.
DIDIT
Barcelona, Spain
Remote
Senior
API
Python
JavaScript
TypeScript