Commercial Insights Analyst (Fares, Ticketing & Retail)

• Some analytical experience, working with large data sets to identify key trends and behaviours.
• Demonstratable record of data evaluation, with an ability to isolate and determine the causes of changes.
• Experience working with economic and financial data, or a high level of competency working with numerical data more generally.
• Confident using SQL or other database skills, as well as visualisation tools such as Tableau or Power BI.
• Competent in the use of Excel and PowerPoint.
• Good stakeholder engagement and communication skills at all levels, with the ability to tailor narratives to different stakeholders and needs, in particular, presenting analysis and complex outputs in a simple way for ease of understanding.

Desirable

• Previous rail experience is preferable, but not essential.
• Basic capabilities using programming languages (e.g. Python).
• Awareness of core microeconomic principles, and cost benefit analysis techniques, and the application of webTAG, the Green Book, and the Passenger Demand Forecasting Handbook.
• Experience in managing ambiguity within a transport analysis environment.
• An understanding of the rail industry?s commercial environment, preferably with knowledge of the governing and ticketing structures.

Better, more accessible retail experience ? More support for passengers including those who rely on paper tickets or cash, or who need extra assistance. We?re not waiting. As we become Great British Railways, a programme of reform is already making rail easier to buy and use, helping rebuild trust in rail and encouraging more people to travel by train. Brief Description Join a key role at the heart of the Fares, Ticketing and Retail (FTR) programme, where data-driven insight shapes the future of the rail industry. You?ll play a vital part in delivering high-quality analysis and evaluation, exploring industry trends and leveraging existing trading patterns to build a strong evidence base for strategic decision-making and business cases. In this role, you?ll also provide critical data and insight to assess how the FTR programme is impacting both customers and industry profitability. Supporting the benefits evaluation process, you?ll help define, develop, and report against programme KPIs, ensuring measurable success and continuous improvement across the programme.