Information Systems Coordinator

The University of Arkansas at Pine Bluff (UAPB)-a proud 1890 land-grant institution, the only public historically Black university in Arkansas, and a Carnegie-designated Research College and University-invites applications for the position of Customer Relationship Management (CRM) Specialist-Workday.

Reporting to the Director of Technical Services, the institution's Chief Information Officer, the CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday. The CRM Specialist partners closely with Enrollment Management, Academic Affairs, Student Affairs, Institutional Effectiveness, and Communications to ensure that student-facing and stakeholder communications are timely, targeted, compliant, and measurable.

The successful candidate will bring strong knowledge of Workday in higher education, an understanding of the student lifecycle, and the ability to translate business needs into effective system solutions. This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.

This role is central to UAPB's institutional transformation agenda to modernize student engagement, strengthen enrollment and retention communications, and improve operational effectiveness through technology. As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication, ensuring students, faculty, and staff can fully leverage Workday tools to improve service delivery and student success outcomes.Qualifications

• Bachelor's degree from a regionally accredited institution (Information Systems, Computer Science, Data Analytics, Business, Higher Education Administration, or related field).
• Minimum of three (3) years of relevant experience in CRM administration, marketing automation, student communications, enterprise systems support, or data analytics preferably within higher education.
• Demonstrated experience building audience segmentation, automated communication workflows, and campaign performance reporting.
• Working knowledge of data governance, data hygiene, and privacy/compliance expectations (e.g., FERPA).
• Demonstrated ability to collaborate across units and translate user needs into technical configurations and business processes.
• Strong written and oral communication skills, including the ability to train and support diverse end users., * Experience supporting Workday in higher education, including Workday Student and/or Workday CRM (or related Workday student engagement functionality).
• Experience implementing or optimizing a CRM as part of a new system rollout (implementation, go-live stabilization, adoption).
• Familiarity with admissions/enrollment funnels, student onboarding, persistence/retention communications, or student services workflows.
• Experience building dashboards and analysis for conversion, yield, melt, retention, and engagement metrics.
• Experience with change management, training development, and end-user adoption strategies.
• Master's degree in Information Systems, Data Analytics, Higher Education, Public Administration, or related field., Pre-employment Screening Requirements:Criminal Background Check, Financial Credit Check, Motor Vehicle Reports Check, Sex Offender Registry, Substance Abuse Testing

Commensurate with education and experience

The University of Arkansas at Pine Bluff is an 1890 Land-Grant HBCU with a diverse student population, competitive degree offerings and stellar faculty. For more than 140 years, the University of Arkansas at Pine Bluff has worked to create an environment that inculcates learning, growth and productivity while affording a basic need to its students - a chance to advance. The 15:1 student to teacher ratio makes it possible to maintain a learning environment with close interaction between students and faculty while challenging curricula encourage our students to seek and fulfill their potential. You can excel in your chosen field of study through a curriculum ofCertificate and Associates degree programs,more than thirtyUndergraduate programs, Master's degree programs and a Doctorate program in Aquaculture/Fisheries. You can also develop workplace readiness through internships, co-ops and fellowships in the U.S. and abroad. Out-of-class experiences and student involvement include more than 90 student organizations, an internationally renowned Vesper Choir, Marching Band, Concert Bands, Wind Symphony, nationally recognized debate team, award-winning theater department and accomplished athletic program. Though the main campus is in Pine Bluff, its reach is worldwide. UAPB has an extended campus in North Little Rock and offers as well as online courses. With the addition of the Arkansas Research and Education Optical Network (ARE-ON), students can engage in information exchange with others anywhere in the world. There are also Research and Extension offices in Lonoke, Newport and Lake Village and collaborations with other colleges and universities in the State through the National Science Foundation funded STEM (Science, Technology, Engineering and Mathematics) Academy. As the second oldest land-grant institution in the state of Arkansas, the mission of this No Excuse University remains the same - to provide a high quality, affordable education with a personal touch. We invite you to Become a Part of the Pride at the University of Arkansas at Pine Bluff.