Copywriter - remote

• Write marketing copy for email campaigns, social media, video, display advertising, landing pages, and web content promoting client Higher Education solutions.
• Translate complex educational products and research insights into clear, compelling messaging for instructor and institutional audiences.
• Use AI tools to support content development, ideation, and optimization while ensuring accuracy, brand voice, and quality.
• Build and publish content within Adobe Experience Manager (AEM).
• Develop copy variations for A/B testing across digital marketing campaigns.
• Collaborate with marketing managers, designers, product teams, and subject matter experts to support campaign launches and content initiatives.

Seeking a Copywriter for a remote contract role to support the creation and execution of integrated marketing campaigns that engage instructors, students, and administrators. This role will develop compelling content across email, social media, video, display advertising, and web channels to communicate the value of client learning solutions. The ideal candidate combines strong writing and storytelling skills with the ability to use AI tools and Adobe Experience Manager (AEM) to efficiently create, optimize, and publish marketing content at scale., * 5+ years of experience in copywriting, digital marketing, or content marketing.

• Strong portfolio demonstrating email, web, video, and social media copy.
• Proven ability to write high-performing copy that drives lead conversion and strong CTA engagement.
• Experience working in a content management system, preferably Adobe Experience Manager (AEM) and Asana a plus.
• Familiarity with AI-assisted writing and content tools.
• Ability to translate complex topics into clear, concise marketing messaging.
• Strong editing, proofreading, and organizational skills.
• Ability to manage multiple projects and deadlines in a collaborative marketing environment.
• Familiarity with SEO and digital marketing best practices., * Experience writing for higher education, EdTech, or B2B audiences.