CD&A - Senior Manager, Media Analytics

Lets do this. Lets change the world. In this vital role you will be responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis.

The Senior Manager, Media Analytics will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.

This position will report to the Director of Media and Campaign Analytics within the Decision Sciences team of Commercial Data & Analytics(CD&A)group but will work day-to-day (dotted line) with those that own the brand/omnichannel marketing.

Flexible Commuter role to one of Amgen's offices Deerfield, ILorThousand Oaks, CA. You will work on-site a minimum of 2-3 days a week.

• Establish cross-functional partnerships with marketing, GCC, PRM and broader analytics teams, to fully understand the brands strategic objectives and current marketing strategies
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights
• Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCC, PMR and the broader MIO team
• Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand
• Collaborate with brand leads to jointly align on analytical priorities that fit with establish strategic imperatives and have the potential to lead to clear and sizable brand performance improvements
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Merge objective insights with GCCs industry knowledge and expertise to developing test and learn opportunities and deploy optimizations through modifications to target audiences, publisher selection and creative deployment
• Optimally leverage the tools and team resources available to maximize output

Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience

OR

Masters degree and 4 years of forecasting, analytics, sales &/or marketing operations experience

OR

Bachelors degree and 6 years of forecasting, analytics, sales &/or marketing operations experience

OR

Associates degree and 10 years of forecasting, analytics, sales &/or marketing operations experience

OR

High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience, * Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance

• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands
• Experience working with measurement around HCP custom programs
• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs
• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations
• Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
• Ability to think strategically to support key business decisions
• Ability to work collaboratively in team-based environment across different functional groups
• Demonstrated analytical skillsunderstands the strengths and limitations of different analytical approaches and their findings
• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
• Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do. Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career., As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease., We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world's leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide. We live the mission. We win together. We thrive on continual challenge. Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together-to research, manufacture and deliver ever-better products and greater depth to our mission. At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we're transforming the promise of science and biotechnology into therapies that have the power to restore health. Connect with us to explore how you can Win, Live, and Thrive at Amgen.