Principal Experience Designer
Role details
Job location
Tech stack
Job description
This person will be tasked with standing up an experience-led operating model to improve adoption, clarity, and outcomes across critical initiatives. The Principal Experience Designer will establish experience systems, interaction patterns, and lightweight governance that enable consistent, usable, and scalable digital experiences so teams can move faster with less rework. This is not a visual design or creative production role. The Principal Experience Designer will set the quality bar, operating norms, and delivery standards for the Experience Design (XD) function, acting as the de facto design lead until the organization scales to add dedicated people leadership. This is a strategy-plus-systems-plus-execution role focused on building foundations that improve usability, adoption, and delivery speed. RESPONSIBILITIES:
- Establish Design Systems and Design Governance
- Define and implement reusable interaction patterns and experience standards across initiatives.
- Stand up lightweight design governance that enables speed rather than bureaucracy and reduces one-off UX decisions.
- Build and maintain templates and reusable components to ensure consistent application of the design system and brand style.
- Own and maintain design system documentation, including patterns, components, usage guidance, and decision rationale, to enable adoption and reuse across teams.
- Drive UX Strategy
- Partner with teams early to shape experience direction before build decisions are locked.
- Translate business outcomes into defensible experience intent that can be reused across programs.
- Produce executive-ready narratives and presentations covering experience strategy, decisions, progress, risks, and tradeoffs.
- Enable Adoption Through Consistency and Clarity
- Partner with UX Research and Adoption Experience (AX) to design experiences that build confidence, clarity, and trust.
- Ensure experiences are ready to adopt at launch through clear patterns, reduced friction, and minimal workarounds.
- Build Reuse and Reduce Rework
- Create reusable components, templates, and decision frameworks that reduce UX rework across initiatives.
- Leave behind documentation and ways of working that strengthen the experience system beyond any single project.
- Coach and Elevate Experience Practice
- Coach designers and cross-disciplinary partners on systems thinking, human factors, usability, and decision-centric design.
Requirements
- Bachelor's degree in Human-Computer Interaction, Interaction Design, Psychology, Computer Science, Industrial Design, or equivalent practical experience., * 15+ years of experience in experience design or UX strategy, including principal-level ownership of design systems, interaction patterns, governance, and DesignOps.
- Demonstrated experience partnering with product and engineering teams to implement standards in real delivery environments.
- Proven ability to establish reusable component libraries and scale reuse across multiple teams and initiatives.
- Experience in enterprise, regulated, or field-enablement contexts is strongly preferred.
- Exposure to Adobe Experience Cloud ecosystems, such as Adobe Experience Platform (AEP), AEM Assets or DAM, and Workfront, is a plus.
Required Skills (Must-Haves)
- Design systems leadership with the ability to create and operationalize patterns, components, and guidelines that increase speed and consistency.
- Deep expertise in interaction and workflow design for complex, decision-centric, and role-based experiences.
- Strong grounding in human factors and usability, including heuristic evaluation, cognitive load reduction, accessibility-minded design, and practical quality measures.
- Ability to implement lightweight governance and review mechanisms that reduce rework without slowing teams down.
- Strong cross-disciplinary influence with the ability to align business, design, and technology partners around shared intent and tradeoffs.
- Outcome framing skills that translate business goals into experience intent, measurable usability improvements, and adoption-ready delivery criteria.
- Executive-level communication skills, including creating clear narratives, presenting tradeoffs, and documenting decisions and patterns for broad reuse.
Preferred Skills (Nice-to-Haves)
- Experience designing Salesforce or other CRM and field systems.
- Familiarity with research methods and effective partnership with UX Research (UXR).
- Experience enabling design reuse across multiple teams or programs.
- Knowledge of analytics-informed UX iteration, including instrumentation and feedback loops.
Benefits & conditions
What Success Looks Like After 6 Months
- A clear, reusable set of interaction patterns and experience standards is in place and actively used across initiatives.
- UX rework is reduced and delivery cycles are faster due to shared systems and early alignment.
- Measurable improvements are seen in usability and adoption readiness for priority Trade experiences.
- Teams have a repeatable, scalable way of making experience decisions that does not depend on a single individual.
Job Type & Location This is a Contract position based out of Winston-Salem, NC. Pay and Benefits The pay range for this position is $90.00 - $120.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)