Martech Implementation Specialist

Why This Role Matters

This role plays a key part in helping the business make smarter, data-driven decisions. You'll influence how Sallie collects, manages, and uses digital data-while enabling teams across the organization to get more value from their digital experiences.

Role Overview

Serve as the subject matter expert (SME) for digital analytics tools and data

Coach and mentor junior associates, providing guidance and best practices

Support and improve digital data capture strategies across websites and mobile apps

Implement and manage data collection to support reporting and business insights

Partner with analytics, marketing, and development teams to identify opportunities to improve performance, engagement, and customer satisfaction

Help create and maintain best practices, playbooks, and documentation to support training and knowledge sharing

Maintain a clean and scalable tag management environment, including auditing and retiring outdated tags

3+ years of hands-on experience with digital analytics, A/B testing, and data capture

Experience with web analytics tools such as Adobe Analytics or Google Analytics

Experience with tag management platforms (TMS) such as Tealium, Adobe Tags, or Google Tag Manager

Familiarity with web testing and optimization tools (e.g., Adobe Target, Optimizely, VWO)

Working knowledge of JavaScript, including debugging and testing in browser developer tools

Strong analytical skills with the ability to turn data into insights using tools like Power BI, SQL, SAS Master's degree in Marketing, Business, Computer Science, or a related field

Google Analytics or Adobe Analytics certification