UX/UI Designer

You're the person who translates test hypotheses, growth strategy, and product requirements into pixel-perfect, conversion-focused designs. This is not a branding role and it's not a portfolio-builder for experimental UI art. You'll design A/B test variants, landing pages, new storefront sections, product cards, checkout flows, and mobile-first e-commerce experiences across two DTC skincare brands on Shopify. Some weeks it's a test variant. Other weeks it's a net-new page template or a full section redesign. Every design you deliver either goes into a live test with real revenue on the line or ships directly to production. You need to understand why a certain layout converts, not just what looks good. Speed, precision, and an obsessive attention to mobile UX are non-negotiable.

What You Own

• Designing A/B test variants and production features from CRO strategy briefs (hero banners, PDPs, collection pages, checkout, cart, landing pages)

• Mobile-first design execution in Figma - every screen starts at 375px width

• Net-new page designs, section concepts, and template layouts beyond just test variants

• Maintaining and evolving component libraries / design systems for both brands

• Rapid iteration: turning around test designs within 24-48 hours of brief delivery

• Collaborating with CRO lead on wireframes and layout hypotheses before going to high-fidelity

• Ensuring design specs are dev-ready: proper spacing, font sizes, states, and responsive breakpoints annotated

• Contributing UX perspective to test ideation and strategic discussions - spotting friction in flows that others miss

• 3+ years designing for e-commerce (DTC / Shopify experience strongly preferred)

• Portfolio shows real shipped work on live stores - not just concept pieces

• Deep Figma proficiency: auto-layout, components, variants, and design tokens are second nature

• Strong understanding of conversion principles: visual hierarchy, cognitive load, trust signals, urgency patterns

• Mobile-first is a default mindset, not an afterthought

• Able to receive a brief and deliver a high-fidelity variant without multiple rounds of alignment

• Knows when to prioritize clarity and performance over aesthetics

Non-Negotiables

• Production e-commerce design experience (shipped work on real stores, not just mockups)

• Mobile-first design fluency - 90%+ of our traffic is mobile

• Fast turnaround: ability to deliver test-ready designs within tight CRO sprint cycles

• Advanced English proficiency for async communication and brief interpretation

This Role May Not Be the Right Fit If

• You default to desktop-first design and adapt to mobile as a secondary step

• You require extensive creative briefs or moodboards before beginning a project

• You prioritize visual novelty over conversion performance

• You are looking for a role focused on brand identity or conceptual design work