Director Marketing Chocolate Innovation - MEU

The Director Marketing Innovation is a leadership rolewhere youlead a multi-functional team tocreate and implementbeyond the coreinnovationfor cohorts,needsand occasions. Youwill leadtheGrowth Platformforone of the 5 key platformsidentifiedin MEU, that serve MDLZstrategyandidentifiedglobal Growth Missions., You createtheChocolatestrategyand implementa pipeline ofinnovationthatisgrounded in deep consumer and category insight, data-driven and digitally integratedtodrive category growth

Establish clearobjectives, KPIs and ROI metrics to drive performance measurement, sharing key learnings and recommendations with stakeholders,step changing MDLZ innovation capabilitiesand execution

Monitor industry& categorytrends and competitor activity toidentifynew opportunitiesand emerging trends

Lead Stakeholder meetings to ensure strategic alignment and visibility of programs to senior leadership and cross-functional partners, influencing for critical support needed

Collaborate closely with region category and local marketing,salesand category development in design markets to ensure alignment of platform deliverables and activities

Be the subject matter expert and capability builder on disruptive category growth driving innovation for the platform

Applying in depth understanding of Category, Consumer,ShopperandCustomerleveragingstrong insight tovalidatehypothesisand innovation to delivercategorygrowth

Digging deep and truly empathizing with human needs, motivations and drivers ofbehavior; looking beyond brand and category insight and focusing in on the real consumer / shopper perspectives at a life level; knowing and applying consumer trends to ensure longer term strategic direction; understanding the impact of current and future trends and how we can be agile / adapt strategies accordingly

Applying solid understanding of P&L levers toutilizingfinancial tools for scenario modelling, business case development, and marketing expense control to enhance decision making

Driving organizational change by incorporating a 'data, mind and heart' philosophy tothe innovationstrategy and decision-making process; effectively creating a marketing measurement plan that translates businessobjectivesto activation, and drives ultimate efficiency,through experiment and learn

Embodying a 'Consumer First' mindset to put the Consumer at the heart of everything we do; understanding the difference between facts and insights, and being able to glean insights from both qualitative and quantitative data sources; translating a full Situation Assessment into actionable insights and 'so what's' to inform business decisions / priorities and marketing objectives

Knowing and applying MDLZ Innovation processes,toolsand ways of working; delivering consumer led innovation pipelines with agility and an innovative mind-set

Asappropriate, engaging with key retail partners to get early commercial insights andultimately securebest in class launch support

Leveraging knowledge of factors that influence the pricing decision, e.g. pricing elasticity, relative and absolute pricing, everyday pricing vs pricepromotionand price modelling techniques tooptimizeinnovationperformance,applying sound knowledge of Price Pack Architecture (PPA) tooptimizeportfolio range and profitability

Understanding / implementing Brand Design across all touch points; briefing / applying packaging design principles

Understandingthe category growth strategy todefineshort-, medium- and long-terminnovationfor Chocolate;effectively synthesizing qualitative and quantitative insightswith a roadmap to builda pipeline of Experiment and Learnthrough a clear and actionable long term strategic plan

Utilizing various data sources to conduct continuous market, category,competitorand brand tracking; applying Laws of Growth principles and solid market insights toidentify'Where to Play' through a synthesized view of present and future growth drivers i.e. via Demand Spaces, Brand Health Tracking, Continuous, Qualitative and Quantitative sources

A desire to drive your future and accelerate your career and the following experience and knowledge:

A minimum of12yearsMarketingand consumer behaviourideally in a matrix environment in the consumer goods industry

Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up

Strong commercial acumen with a comprehensive understanding of how Marketing drives business priorities,impactsthe P&L, and interacts with allfacetsof the organization.

Data-driven and analytical mindset, capable of conducting thorough assessments, presenting clear insights, and driving data-informed decision-making.

Proficiencyin project management methodologies and tools.

Proven ability to lead and inspirecross-functional teams to achieve common goals.

Developing and marketing product innovations at a cross-country level

Working with design,innovationand research agencies

Markets with diverse economic environments a distinct advantage