Paid Social Media Specialist

The Paid Social Media Specialist is responsible for the execution, optimization, and performance analysis of paid social campaigns that drive awareness, engagement, and conversions. This role requires hands-on platform expertise, a strong understanding of campaign strategy, and a data-driven mindset. The ideal candidate brings experience managing campaigns across multiple platforms, a proactive approach to testing and optimization, and a deep curiosity for evolving social and measurement capabilities., * Build, monitor, and optimize paid campaigns across Meta, TikTok, LinkedIn, and YouTube.

• Support with builds, optimizations, and budget pacing across other channels such as programmatic and Google.
• Assist in creative trafficking and QA to ensure campaigns launch error-free.
• Conduct audience research and recommend targeting strategies.
• Pull campaign performance data and contribute to client reports.
• Pull weekly campaign performance for tracking campaign spend and % to budget.
• Stay up to date on platform updates, AI tools, and best practices in measurement.
• Collaborate with creative, digital, and account teams to ensure campaigns align with client goals.
• Communicate campaign updates, changes and optimizations in a proactive manner.
• Support testing roadmaps (creative, audience, bidding) and share findings.
• Own the technical client onboarding practice, ensuring access to platforms in a secure and consistent manner.
• Ensure campaign naming is consistent with nomenclature for easy data aggregation and accuracy.
• Help set up pixels, event tracking, and basic attribution flows.
• Create and manage documentation of social media specs, be the go-to person for questions surrounding specs and social placement details.

• 1-2+ years of experience with paid social (agency roles preferred).
• Familiarity with Meta Ads Manager and at least one other major platform (YouTube, LinkedIn, etc.).
• Strong analytical mindset with proficiency in Excel/Google Sheets.
• Eagerness to learn GA4, Tag Manager, and attribution basics.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Outstanding attention to detail.
• Proactive, curious, and collaborative team player.