Kai Mueller, Sebastian Luxem

Every CEO needs a digital twin to understand the scope of generative AI

We spent a year building a digital twin of our CEO. It started as a grumpy prototype and evolved into a surprisingly capable co-pilot.

Every CEO needs a digital twin to understand the scope of generative AI
#1about 4 minutes

Imagining the five levels of an AI travel concierge

The potential of generative AI is illustrated through five evolving levels of an Airbnb travel assistant, from a simple personalized mate to a proactive innovator.

#2about 4 minutes

Mapping AI capabilities to autonomous driving levels

A five-level framework, inspired by autonomous driving, helps navigate the hype and understand the current and future capabilities of generative AI.

#3about 3 minutes

Building a grumpy digital twin to drive AI adoption

The journey began by creating a polarizing "grumpy" version of the CEO as a digital twin to capture the company's attention and demonstrate AI's potential.

#4about 3 minutes

The six technical dimensions of building a digital twin

Building a functional digital twin requires addressing six key dimensions: character, knowledge, skills, visualization, language, and appearance.

#5about 5 minutes

Evolving the CEO twin for pitch training and leadership

The digital twin evolved from a simple clone into a real-time video assistant for pitch training, prompting reflection on AI's role in executive leadership.

#6about 5 minutes

Scaling digital twins for roles like editors and HR

The digital twin concept was expanded beyond the CEO to create role-based AI assistants for magazine editors, HR onboarding, and even synthetic customers.

#7about 6 minutes

Building an advanced AI sales assistant for car shopping

A prototype AI sales assistant for Mercedes demonstrates a more advanced, proactive experience by using customer data to personalize the car buying journey.

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