Konstantin Diener
Product discovery techniques developers should know
#1about 3 minutes
Shifting from building the product right to building the right product
Product discovery focuses on deciding what to build, moving beyond the agile focus of simply building software efficiently.
#2about 4 minutes
Why most new product ideas ultimately fail
A high percentage of well-intentioned product ideas fail to create a positive impact, with some even worsening the customer experience.
#3about 5 minutes
Navigating the four primary risks in product development
Successful products must mitigate value, usability, feasibility, and business viability risks to avoid building something customers don't want or can't use.
#4about 1 minute
Using the problem-solution pyramid to find product-market fit
Dan Olson's pyramid model illustrates how to achieve product-market fit by systematically connecting a target customer's needs to a specific feature set.
#5about 2 minutes
Why developers are crucial partners in product discovery
Engineers provide essential technical perspective and contribute more than just code, making them vital partners in the discovery process.
#6about 2 minutes
Defining a focused target audience with personas
Personas help teams avoid building for everyone by creating a specific, detailed representation of the target user, guiding feature decisions.
#7about 2 minutes
Prioritizing user needs with Maslow's hierarchy
Applying Maslow's hierarchy of needs helps prioritize foundational user requirements, ensuring basic needs are met before adding advanced features.
#8about 2 minutes
Understanding user motivation with the Jobs to be Done framework
The Jobs to be Done (JTBD) framework reframes product value by focusing on the functional and emotional "job" a customer hires a product to do.
#9about 3 minutes
Aligning features with needs using the Value Proposition Canvas
The Value Proposition Canvas is a tool for systematically mapping customer pains and gains to product features that relieve pain and create value.
#10about 2 minutes
Classifying and prioritizing features with the Kano Model
The Kano Model helps prioritize development by categorizing features as baseline, performance, or delighters, focusing on maximizing user satisfaction.
#11about 2 minutes
Embracing product discovery as a continuous practice
Product discovery is not a one-time phase but an ongoing process of forming and testing hypotheses through continuous customer interaction.
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