Join Madalena as she unravels the dynamic influence of AI on the design ecosystem in our rapidly advancing technological realm. This talk will dissect the integration of AI within design, examining its influence on fundamental principles, the revolution of tools, and the evolution of creative processes. Participants will navigate from AI fundamentals to its deep-seated effects on user-driven design strategies. Discover how designers can leverage AI to innovate and refine user experiences, transforming challenges into cutting-edge solutions. Engage with us to shape the future of design.