Paul Adams
The End of Software as we know it
#1about 1 minute
Betting the entire company on the AI transformation
Intercom risked its entire business by pivoting to an AI-first strategy after recognizing the historic potential of the new technology wave.
#2about 3 minutes
Understanding technology adoption through S-curves
Major technological shifts like AI follow a predictable S-curve of adoption, leading to massive second and third-order societal effects.
#3about 2 minutes
Shifting from a long-term to a short-term strategy
In the fast-moving AI era, companies must abandon stable 18-month roadmaps in favor of a flexible, short-term strategy that adapts every three months.
#4about 3 minutes
Reimagining the business with an AI-first mindset
Transitioning to AI requires a systemic change across the entire business, from product and sales to branding, rather than just bolting on AI features.
#5about 3 minutes
Blurring roles and empowering designers to ship code
Traditional roles like product manager, designer, and engineer are converging, requiring generalists who can "build to think" and contribute across disciplines.
#6about 3 minutes
Navigating the uncertainty of building AI products
Unlike traditional software, building AI products involves constant uncertainty about technical capabilities and value, requiring deep partnership with customers to validate ideas.
#7about 5 minutes
Replacing stable teams with flexible work streams
To increase speed, the traditional org structure was replaced with temporary, outcome-focused work streams led by a Directly Responsible Individual (DRI).
#8about 5 minutes
Adopting unpolished, high-speed marketing
Marketing must match the accelerated pace of AI development by shifting from slow, polished campaigns to fast, authentic, and experimental "building in public."
#9about 2 minutes
Competing with speed in an undefined market
In the AI era where competitors are unknown and can emerge from anywhere, the primary competitive advantage is the ability to move fast and reinvent the company.
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+7