Mike Giannakopoulos
Why localization matters and how to do it the easy (and right) way
#1about 5 minutes
Why localization is crucial for business growth
Data shows that users prefer localized content, creating significant market opportunities and driving user adoption even in saturated markets.
#2about 5 minutes
Understanding the traditional four-step localization process
The conventional approach to localization involves four main steps: internationalizing code, adding a language picker, performing quality assurance, and managing deployment.
#3about 3 minutes
The challenges of traditional file-based localization
File-based localization creates problems like managing multiple file formats, developer synchronization issues, workflow delays, and reduced translation quality.
#4about 3 minutes
Introducing Transifex Native for modern localization
Transifex Native is a cloud-based, file-less solution with SDKs and a content delivery service designed to simplify localization for developers.
#5about 3 minutes
How the Transifex Native workflow operates in practice
Developers wrap strings using an SDK and push them, allowing translators to work in parallel and update translations live without requiring a new code deployment.
#6about 3 minutes
Key benefits and features of Transifex Native
Transifex Native offers interoperability across platforms, a consistent syntax for a plug-and-play experience, and is an open-source project with a built-in content delivery service.
#7about 2 minutes
Current support and future roadmap for Transifex Native
The platform currently supports frameworks like Django, Python, and JavaScript, with iOS and Android SDKs in development and plans to expand based on community requests.
Related jobs
Jobs that call for the skills explored in this talk.
Cloud Engineer (m/w/d)
fulfillmenttools
Köln, Germany
€50-65K
Intermediate
TypeScript
Google Cloud Platform
+1
Backend Engineer (m/w/d)
fulfillmenttools
Köln, Germany
€35-65K
Intermediate
TypeScript
Google Cloud Platform
+1
Matching moments
00:06 MIN
The high cost of poor software localization
Tolgee: Open-Source, In-Context AI Localization That Cuts Dev Effort
32:47 MIN
Going beyond translation with true app localization
Scalable architecture for mobile apps
19:42 MIN
Ensuring code quality and global application reach
Navigating the Corporate Jungle: Life as a Developer in a large Company
39:19 MIN
Why cloud-native principles are more relevant than ever
Cloud-nativeApplications- What’s the buzz about
1:00:16 MIN
Supporting a global developer community in the age of AI
WeAreDevelopers LIVE – Web Scraping, Agents, Actors and more
15:24 MIN
Defining the future of the modern developer role
The Evolving Landscape of Application Development: Insights from Three Years of Research
22:22 MIN
Automating the i18n process in a JavaScript app
Useful AI friends for developers – building a multilingual app
24:40 MIN
Global expansion and AI-powered learning platforms
Behind the Scenes: Putting HR and Tech on the Same Stage
Featured Partners
Related Videos
Tolgee: Open-Source, In-Context AI Localization That Cuts Dev Effort
Jan Cizmar
Multilingual NLP pipeline up and running from scratch
Kateryna Hrytsaienko
Navigating the Future of Junior Developers in Tech
Chris Heilmann
The perfect CI/CD React Native pipeline with Fastlane
Edoardo Dusi
There's an app for that - on the role of cross platform development in the app development ecosystem
Aleksandra Desmurs-Linczewska
Unleash your web skills on native!
Rowdy Rabouw
Developing locally with Kubernetes - a Guide and Best Practices
Dan Erez
The user in the eye of the Cargo1492 storm
Martin Nader
Related Articles
View all articles



From learning to earning
Jobs that call for the skills explored in this talk.



Backend Engineer - Data
trivago
Düsseldorf, Germany
Senior
MySQL
Kafka
Python
Google BigQuery
Google Cloud Platform





{"@context":"https://schema.org/","@type":"JobPosting","title":"Software Developer
Live Wire
Python
Unreal Engine
