A brief history of Design in software, reflecting on the history of the design patterns movement, clean code, and the long shadow they have cast over software development in the 2010s and beyond. In this session we'll talk about intentionality in software design - and how you can radically simplify the way you build applications today to make them more meaningful to the humans that maintain them. A radical look into why *every single character matters*, and why you should probably burn your copies of Clean Code.