The retention flywheel: designing products people don’t want to leave

Retention is the foundation of scalable growth, yet many companies prioritize acquisition over keeping users engaged. This session introduces the retention flywheel, a framework for designing products that drive long-term engagement, reduce churn and fuel sustainable growth.

Using real-world examples from companies like Slack and Notion, this session will provide actionable strategies to optimize the user journey and transform retention into a self-sustaining growth engine.

Key takeaways: - Why retention is essential for sustainable growth. - Practical frameworks for improving activation, engagement and expansion. - How to create retention systems that evolve with user feedback.

Perfect for product leaders and tech professionals looking to design products users never want to leave.