Social Media Graphic Designer
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Role details
Tech stack
Job description
Play a crucial role in supporting the Green Bay Packers’ digital & social presence as a social media graphic designer, creating innovative, high-impact visual content and graphics that drive fan engagement. Join our fast paced, growing social media team while contributing to the production of visually engaging content that resonates with a passionate global fan base., * Assist the design execution for the social media presence for the Green Bay Packers’ official accounts, including TikTok, Instagram, X, Facebook, Snapchat, Threads, and YouTube.
- Create high-impact, on-brand graphics, motion graphics, video edits, and visual assets.
- Design and produce engaging visual content across all social media platforms.
- Support the visual component of global marketing strategy, targeting any key markets identified by the organization (Germany, U.K., Ireland, etc.).
- Develop creative visual content strategies that drive fan engagement and loyalty across digital and social platforms.
- Assist with our Influencers strategy and implementation and other NFL initiatives.
- Stay on top of trends and suggest creative ideas for engaging followers with fresh design approaches and visual storytelling.
- Provide support for event coverage (including Packers games) with the ability to quickly produce on-site and real-time high-quality graphics and visual content.
- Analyze the performance of designed assets and use insights to iterate on future creative.
- Conduct ongoing competitive analysis of the social space with a focus on visual trends.
- Assist with managing live streams of press conferences and other live events.
- Aid in executing paid social media campaigns.
Requirements
- Undergraduate degree (preferably in graphic design, journalism, or a communications field).
- A minimum of two years of experience with graphic design and/or digital media.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software).
- Strong understanding of creating graphics for a digital and social media audience.
- Robust knowledge of social media platforms, trends, and best practices.
- Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
- Excellent project management and organizational skills.
- Ability to work in a fast-paced, collaborative environment.
- Passion for sports, particularly the NFL, is a significant plus.
- Knowledge of the Green Bay Packers’ organization, the NFL, and football is a plus.
- Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.
Physical Demands and Work Environment:
- Ability to sit for extended periods of time.
- Ability to remain in a stationary position for periods of time.
- Ability to focus on projects for periods of time.
- Occasionally lift and carry up to 25 pounds.
- Operates in a professional office environment.
- Role routinely uses standard office equipment.
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