Website Manager/ IT/ Marketing

We are seeking a dynamic and versatile Website Manager/IT/Marketing professional to lead our digital presence and marketing initiatives. This role offers an exciting opportunity to blend technical expertise with creative marketing strategies, ensuring our website is engaging, optimized, and aligned with our business goals. You will be responsible for managing website operations, executing digital marketing campaigns, and leveraging analytics to drive continuous improvement. This paid position is ideal for a proactive individual passionate about digital innovation and performance-driven marketing., * Oversee the daily management and maintenance of the company’s website using content management systems like WordPress, ensuring seamless functionality and user experience.

• Implement and optimize SEO strategies utilizing SEO tools, keyword research, and content creation to improve search engine rankings and organic traffic.
• Develop and execute social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to enhance brand visibility and engagement.
• Manage paid advertising campaigns including Google Ads (AdWords), Facebook Advertising, and social media advertising campaigns to generate leads and conversions.
• Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor website performance, analyze user behavior, and inform marketing strategies.
• Coordinate email marketing efforts using marketing automation tools to nurture leads, promote content, and increase customer retention.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to create compelling visual content for websites and social media channels.
• Ensure website performance optimization through conversion optimization techniques, A/B testing, and technical proficiency in HTML, CSS, JavaScript, SQL for troubleshooting and enhancements.
• Support e-commerce initiatives by managing product listings, optimizing checkout processes, and analyzing sales data for growth opportunities.
• Maintain consistent branding across all digital channels while staying updated on the latest trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and web analytics.

• Proven experience managing websites with proficiency in WordPress or similar content management systems.
• Strong understanding of SEO tools, keyword research techniques, and SEO best practices.
• Hands-on experience with digital advertising platforms such as Google Ads (AdWords), Facebook Advertising, and social media advertising campaigns.
• Technical skills including HTML, CSS, JavaScript, SQL; familiarity with Google Tag Manager is a plus.
• Knowledge of web analytics tools like Google Analytics for performance tracking and reporting.
• Ability to develop engaging content through copywriting skills tailored for various audiences across digital channels.
• Experience in content creation using Adobe Photoshop or Adobe Creative Suite for visual assets.
• Familiarity with email marketing platforms and automation tools to execute targeted campaigns effectively.
• Strong analytical mindset with the ability to interpret data insights into actionable strategies for conversion optimization.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
• A proactive attitude with a passion for staying ahead of emerging trends in digital marketing technology.

Pulled from the full job description

• Health insurance
• Employee discount
• Dental insurance
• Flexible schedule, Join us in shaping an innovative online presence that captivates audiences worldwide! This role offers a vibrant environment where your creativity meets technical mastery-empowering you to make a tangible impact through cutting-edge digital marketing strategies.

Pay: $18.00 - $30.00 per hour, * Dental insurance

• Employee discount
• Flexible schedule
• Health insurance