Social Media Specialist

As our Social Media Specialist, you are the curator of The Mill’s voice, vibe, and visual identity online. In collaboration with The Mill ownership and Marketing Manager, you will own the day-to-day management of our social platforms, create original content across our cafe locations, and help us grow our following and deepen engagement with our community. You’ll also support our e-commerce marketing efforts at millcoffee.com, working alongside our Shopify and Klaviyo tools to connect our in-person and online brand experience., Content & Platforms

• Plan, shoot, edit, and publish content across Instagram, Facebook, (TikTok), and other relevant platforms
• Capture authentic, on-brand photography and video at our Lincoln and Omaha cafe locations
• Design graphics using Adobe Photoshop, or Illustrator for posts, Stories, Reels, and promotional materials
• Maintain a consistent, engaging content calendar that reflects seasonal offerings, new products, and brand campaigns
• Manage and grow our Google Business profiles across all locations

Community & Engagement

• Monitor and respond to comments, DMs, and reviews in a timely, brand-appropriate tone
• Engage with our local community - customers, food/drink creators, local events, and brand advocates
• Identify and cultivate relationships with local influencers and coffee-culture accounts
• Support promotion of private events, catering, wholesale, and subscription programs through social content

E-Commerce & Email Support

• Collaborate on social-to-site campaigns that drive traffic to millcoffee.com (new arrivals, limited roasts, merch drops, etc.)
• Support Klaviyo email campaigns with social promotion and asset creation
• Create and update promotional content for seasonal and online-exclusive product launches

Analytics & Reporting

• Track and report monthly on key metrics: follower growth, reach, engagement rate, and website referral traffic from social
• Use insights to refine content strategy and platform approach
• Stay current on platform algorithm shifts, trending audio/formats, and what’s working in the specialty coffee and food/bev space

Experience & Skills

• 2+ years of experience in social media management, content creation, or digital marketing
• Strong portfolio showcasing photography, graphic design, and/or video work (required)
• Experience in food, beverage, hospitality, or lifestyle branding is a major plus
• Proficiency in Adobe Lightroom, Photoshop, and/or Canva
• Video shooting and editing skills (CapCut, Adobe Premiere, or equivalent)
• Familiarity with Meta Business Suite, Instagram Insights, and social scheduling tools
• Bonus: experience with Shopify, Klaviyo, or e-commerce marketing

You Are…

• A visual storyteller who can walk into a cafe and find the shot
• Someone who drinks the product and genuinely gets the culture (Mill coffee/tea enthusiasm is a real plus)
• A self-starter who takes ownership of projects without needing hand-holding
• Organized and consistent - you meet deadlines and keep the calendar moving
• A strong communicator with a natural feel for brand voice and caption writing
• Comfortable hopping between Lincoln locations for on-site content shoots

Pulled from the full job description

• 401(k)
• Health insurance
• Retirement plan
• 401(k) matching
• Paid time off
• Employee discount
• Vision insurance, * Health, dental, and vision insurance
• 401(k) with matching
• Paid time off
• Free coffee and tea (obviously)
• Employee discount on merch and online orders
• Front-row seat to a growing, exciting brand, * 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Retirement plan
• Vision insurance