Media Analyst I

• Monitor and analyze campaign performance across paid media channels
• Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal stakeholders and clients
• Track key performance indicators (KPIs) including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics.
• Ensure accuracy and consistency of campaign data across platforms
• Identify trends, patterns, and opportunities within campaign and customer data
• Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media.
• Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives
• Utilize analytics and reporting tools to gather, organize, and interpret campaign data
• Maintain reporting templates and dashboards to improve efficiency and consistency
• Support client meetings with performance updates and analytical insights when needed
• Present findings and recommendations in a clear, concise manner to internal and client stakeholders
• Support data integration efforts between media platforms, CRM systems, and analytics environments
• Evaluate historical campaign performance to support future planning decisions
• Contribute to forecasting, budget allocation, and performance modeling exercises
• Help validate media plans against campaign objectives and business goals

• Bachelor’s degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
• 3-5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline
• Experience working in an advertising agency or relevant brand environment
• Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar
• Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks

Pulled from the full job description

• Health insurance
• 401(k) matching
• Vision insurance
• Dental insurance
• Flexible spending account, Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We’re seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office’s; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose - accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset - our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect - you’ll fit right in.