Deputy Director, Digital

The mission of the New York City Police Department is to enhance the quality of life in New York City by working in partnership with the community to enforce the law, preserve peace, protect the people, reduce fear, and maintain order. The New York City Police Department strives to foster a safe and fair city through the strategic deployment of resources, focusing on both crime prevention and addressing quality-of-life concerns while building lasting community relationships., The Deputy Commissioner, Public Information is seeking a Deputy Director of Digital whose responsibilities may include, but will not be limited to, the following:

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility

• Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media

• Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn

• Develop strategies to use multimedia content, social media, SMS, website, and other digital media tactics to reach and engage a greater number of New York City residents

• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages

• Develop a digital first strategy and culture for breaking news

• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them

• Work with the Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination

3-5 years of social media strategy and content creation

• 3-5 years of experience on short-form and long-form video production

• 3-5 years of experience in digital storytelling and visual communications

In compliance with federal Law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

The City of New York offers a comprehensive benefits package including health insurance for the employee and his or her spouse or domestic partner and unemancipated children under age 26, union benefits such as dental and vision coverage, paid annual leave and sick leave, paid holidays, a pension, and optional savings and pre-tax programs such as Deferred Compensation, IRA, and a flexible spending account., The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual’s sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Salary Min: $ 63,902.00

Salary Max: $117,000.00