Platforms Associate: Short-Form Content

The JB for Governor Campaign is seeking a Platforms Associate: Short-Form Content to create and publish timely, engaging content that capitalizes on news, trending conversations, long-term campaign priorities and messaging, and real-time opportunities across digital platforms. This role will create, draft, and publish content for platforms including (but not limited to) TikTok, Instagram (+Reels), and YouTube Shorts., This role is responsible for monitoring the social media landscape, identifying opportunities to join relevant conversations, and producing high-quality content under tight deadlines. The ideal candidate thrives in a fast-paced environment, has excellent news judgment, and can quickly create platform-native content while maintaining brand voice, accuracy, and strategic messaging. This role will work closely with the Vertical Video Producer to maintain brand consistency and to produce content., * Own day-to-day content creation, publishing, and community engagement on TikTok, Instagram (including Reels), and YouTube Shorts.

• Conceptualize, film, edit, and publish short-form video content that aligns with campaign messaging and capitalizes on trending formats and audio.
• Edit video using native platform tools and mobile editing software (e.g., CapCut, InShot, Adobe Premiere Rush).
• Work closely with the Vertical Video Producer to coordinate content production and maintain visual and tonal consistency.
• Monitor short-form video trends, sounds, and formats across platforms and pitch creative concepts to the team.
• Engage with followers and respond to comments, DMs, and interactions on assigned platforms.
• Track content performance metrics - including watch time, completion rate, share rate, and follower growth - to inform creative direction.
• Collaborate with other content staff to repurpose or adapt campaign moments into short-form video.
• Stay updated on platform algorithm changes, new features, and emerging best practices for short-form content.
• Contribute to cross-team projects and support other campaign digital needs during high-priority moments, including event coverage and content production.

• You are a visual-first thinker who instinctively knows what will stop someone mid-scroll.
• You are deeply familiar with short-form video trends on TikTok, Instagram Reels, and YouTube Shorts.
• You are comfortable filming, editing, and publishing content using native platform tools and mobile workflows.
• You pay attention to what performs well on social, even outside of politics, and you bring those instincts to campaign content.
• You are organized and can manage multiple content deadlines while staying responsive to real-time opportunities.
• You communicate clearly and professionally, especially when coordinating with video producers and creative staff.
• You are comfortable experimenting with new formats, trends, and creative approaches.
• You understand that political campaign work often requires flexibility, including occasional long hours or weekend work.

Preferred Skills & Qualifications

• Excellent writing and editing skills with the ability to produce accurate content under tight deadlines.
• Strong understanding of major social media platforms and emerging digital trends.
• Experience with social publishing, monitoring, and analytics tools.
• Short-form video editing skills are strongly preferred (e.g., CapCut, InShot, Adobe Premiere Rush, or native platform editing tools). Basic graphic design skills are a plus.
• Strong judgment, organizational skills, and attention to detail.
• Ability to work flexible hours when major news or events require rapid content development.
• Experience managing social media or digital communications.