Vice President, National Video Investment (Integrated)

Negotiate, purchase, maintain, and steward National Video media buys with additional oversight on holistic media investments. Management of client and investment team.

Role Objectives:

Responsible for driving national video investment strategy, stewardship, and marketplace performance. This role combines strategic leadership, deep marketplace expertise, and people management to deliver best-in-class investment outcomes across traditional and digital channels, with focus on linear TV, streaming, and advanced video:

• Oversee, train and mentor an integrated investment team
• Negotiate and purchase National Video scatter/upfront activity
• Lead Upfront strategy, negotiations, and allocations and educate clients on marketplace updates
• Advise on non-video investment deals including digital, biddable, content, audio and more
• Steward annual audit and savings delivery commitments
• Maintain and share current knowledge of marketplace conditions through network meetings and trade publications
• Project delivery for inventory against relevant target demographics
• Steward media schedules adhering to each client’s buying guidelines
• Help oversee timeline and execution of added value opportunities
• Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
• Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
• Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
• Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
• Advise investment team of marketplace conditions, special opportunities, and potential schedule interruptions
• Assist in development of cost per points, competitive checks and group projects

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 10+ years of experience working in a national media investment buying environment
• Client and team management experience
• Experience in Linear TV and Streaming Video is a must
• Nice to have - experience leading Digital, Biddable, Audio and/or other digital channels
• Strong negotiating and presenting skills
• Excellent communication, organizational and analytical skills
• Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
• Proficiency in MS Word, Excel and PowerPoint. Experience with MBOX and Prisma.