Analyst, Media Technology

Publicis Groupe
New York, NY, United States
27 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Experience level
Starter
Experience required
1 year minimum
Compensation
$66,300.0 - $73,944.0
Working hours
Regular working hours
Job source

Tech stack

Midjourney Microsoft Excel Microsoft Office Media Technology GPT

Job description

We’re looking for an Analyst to join our Media Technology group - someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables. You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns.

Day to day, your role will include:

* Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site

  • Uploading creative elements and mapping according to traffic instructions into an Ad Server

  • Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan

  • Confirming quality of all campaign elements - you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly

  • Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery

  • Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions

  • Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)

  • Keeping a pulse on industry news & innovations - you’ll attend and participate in presentations from vendors

  • Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Requirements

Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)

  • Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day

  • Effective time-management, impeccable attention to detail and a compulsive ability to stay organized

  • Amazing communication skills - you’re straightforward, you’re candid and, above all, you’re thoughtful and kind

  • Proficiency in managing numbers - if you can whip through an Excel document, you’ve got an ace in your pocket

  • A love of media - and the motivation to learn everything you can and get better at everything you do

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Apply for this position

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