Website Manager

Are you a sharp, commercially minded Website Manager who thrives on keeping high-traffic, frequently updated websites performing at their absolute best? Do you love owning the full digital journey - from strategy and technical health through to conversion rate optimisation - for large organisations whose sites can change hourly?

Trek Recruitment is seeking an exceptional Website Manager on behalf of our client a large organisation in Wrexham.

THE ROLE

You will take full ownership of a large-scale, complex website and digital web presence. Your focus will be driving strategic direction, technical excellence, content quality and continuous conversion improvement so that every visitor experience is fast, accessible, SEO-strong and conversion-focused. Key responsibilities include:

Strategic Management & Development * Day-to-day management and strategic oversight of website development, enhancements and content * Champion web-first best practice in SEO, UX/UI and mobile responsiveness * Own compliance with WCAG accessibility standards Content Management & Quality Assurance * Final gatekeeper for all web content - review, edit and approve * Primary CMS administrator and internal champion Digital Marketing & CRO * Own and optimise organic & paid journeys from first touch to conversion * Design, build and test high-converting landing pages Use GA4, Looker Studio and behaviour tools (CrazyEgg/Hotjar) to drive insights Training, Process & Documentation * Train new CMS users * Create and maintain SOPs, documentation and web style guides

Proven experience managing and developing large-scale, complex websites for sizeable commercial organisations (sites that update frequently / hourly are ideal) Hands-on experience with enterprise Content Management Systems Strong track record in Conversion Rate Optimisation, A/B testing and building high-converting landing pages Confident use of GA4, Looker Studio and user-behaviour tools (CrazyEgg, Hotjar or similar) Deep practical knowledge of technical and on-page SEO Solid understanding of WCAG accessibility standards and how to implement them Ability to turn complex data into clear, actionable reports for senior stakeholders Excellent editing and communication skills with meticulous attention to detail Basic HTML, CSS and JavaScript knowledge for troubleshooting and content formatting Strong project management skills - balancing strategic work with daily operational demands Exceptional stakeholder management - influence and enforce standards diplomatically across multiple teams Ability to write clear, user-friendly documentation and SOPs Desirable

Experience with TerminalFour CMS Working knowledge of bilingual digital content requirements Fluency in Welsh (spoken and written)