Growth Implementation Lead

We are looking for a hands-on growth and CRM operator to help improve acquisition, email marketing, ecommerce conversion, seasonal campaigns and customer reactivation for a personalised books and memory-keeping business.

This is an execution-focused role. You will help build campaigns, write copy, set up email flows, brief creative, improve landing pages, check tracking, review results and keep tests moving.

What you’ll do

• Help launch and improve paid campaigns across Meta, Google, TikTok, YouTube and other relevant channels.
• Build and improve CRM flows for abandoned checkout, welcome nurture, customer onboarding, inactive users, upsells, referrals and reactivation.
• Improve landing pages, product pages, pricing pages, checkout messaging and gift flows.
• Create seasonal campaigns for Christmas, Mother’s Day, Father’s Day, birthdays, anniversaries, retirement and other gifting moments.
• Test messaging around life stories, voice preservation, printed books, phone-call storytelling and family keepsakes.
• Track key numbers including conversion rate, email revenue, campaign performance, average order value and repeat purchase.
• Work with design, development and operations to get improvements live quickly.

• Some hands-on experience in growth, ecommerce, CRM, lifecycle marketing, paid ads or digital marketing.
• Comfortable writing copy, building email flows and helping launch campaigns.
• Good understanding of ecommerce and customer journeys.
• Able to move quickly, implement, measure and improve.
• Organised, practical and comfortable working across several tasks at once.
• Interest in books, gifting, storytelling, family history or personalised products.

Useful but not essential

Experience with Klaviyo, Shopify, WooCommerce, Meta Ads, Google Ads, personalised gifts, print-on-demand, subscriptions, referral campaigns or AI tools.