Salesforce Marketing Cloud Technical Analyst

The Technical Analyst will partner with Digital Customer Experience, Communications, and other stakeholders to establish scalable reporting and analytics capabilities that provide actionable insights into customer engagement and digital behavior. The analyst will leverage Salesforce Marketing Cloud Intelligence, Marketing Cloud Personalization, Google Analytics, Power BI, and existing web analytics data sources to develop reporting frameworks, KPI dashboards, and strategic recommendations that enable continuous improvement of customer journeys and digital experiences.

In this role, you will:

• Develop and maintain reporting and dashboard solutions for established Marketing Cloud journey KPIs using Marketing Cloud Intelligence and other visualization tools.
• Design and document reporting standards, KPI definitions, governance practices, and visualization best practices to ensure consistency and scalability across reporting assets.
• Assess and develop reporting solutions utilizing existing Google Tag implementations and web analytics data sources.
• Partner with business and technical stakeholders to translate business questions into measurable metrics, reporting requirements, and actionable insights.
• Establish repeatable processes for monitoring customer behavior across digital channels and journeys to drive data-informed decision making.
• Document reporting methodologies, data sources, assumptions, KPI calculations, and analytics processes to support long-term sustainability and knowledge transfer.
• Support ad hoc analysis and strategic analytics initiatives related to customer engagement, self-service adoption, digital communications, and customer experience optimization.

• 5+ years Experience with Salesforce Marketing Cloud Intelligence, Salesforce Marketing Cloud Personalization, Google Analytics, and/or Power BI.
• Experience developing KPI frameworks, executive dashboards, and customer analytics reporting solutions.
• Proven ability to recommend reporting strategies, governance approaches, and analytics best practices.
• Strong written and verbal communication skills, including documentation and presentation of findings to business stakeholders.
• Ability to work independently and collaboratively with cross-functional teams. Desired Outcome: Establish a sustainable customer analytics and reporting framework that enables client to consistently measure customer journey performance, understand customer behavior across digital channels, and identify opportunities to improve customer experiences, adoption, and business processes through data-driven decision making. * Must be willing to work onsite at client office in Indianapolis IN (46204) 4 days per week, remote on Fridays.

Pulled from the full job description

• Health insurance
• 401(k) matching
• Paid time off, We proudly offer competitive compensation, a comprehensive and well-rounded benefits package for full-time employees that have been designed to nourish your well-being, such as health coverage, wellness programs, 401K company match, self-managed PTO, and other unique incentives that celebrate your accomplishments.
• Remote and Hybrid Work
• Time Off When You Need It
• Benefits That Flex
• Professional Development

While benefits eligibility may vary for roles that are not full-time, we provide unique opportunities for growth, skill development, and more. Regardless of your role, you’ll be part of a collaborative environment where every team member contributes to our shared success.

Discover more about our benefits by exploring additional details here benefits.

At Centric Consulting, we’ve cultivated a unique approach to business. Our business is built on three fundamental principles: Enjoy the people you work with, have fun, and do great work. These principles define our consulting model and have crafted one of the most vibrant cultures in the consulting industry - celebrating individuals, collaboration, and lifelong friendships., Founded in 1999 with a remote workforce, we combine the benefits of experience, flexibility, and cost efficiency to create tailored solutions centered on what’s best for businesses. Now numbering more than 1,400 employees in the U.S. and India, we’re committed to solving clients’ toughest problems and delivering on our mission of providing unmatched experiences.

Our purpose at Centric Consulting is to bring unmatched experiences to clients and employees. These aren’t just words we use - it’s how we became a company and who we are today. Providing an unmatched experience means we approach each other as human beings and lead with empathy and humility. It means we work diligently to ensure we are a place where everyone can create a sense of belonging and feel respected for who they are.

What Makes Centric a Great Place to Work?