Salesforce Techno-Functional Consultant (Marketing Cloud)

Business & Customer Strategy

• Partner with business stakeholders to understand customer engagement goals and marketing objectives.
• Develop customer understanding through behavioral analysis, customer insights, and persona development.
• Map and evaluate current-state customer journeys and design future-state journey architectures aligned with business goals.
• Define customer lifecycle strategies and optimize customer experiences across multiple channels.

Salesforce Marketing Cloud Implementation

• Lead the design and implementation of Salesforce Marketing Cloud solutions.
• Configure and manage Journey Builder, Automation Studio, Email Studio, and related Marketing Cloud components.
• Design scalable marketing automation frameworks to support customer acquisition, retention, and engagement initiatives.
• Ensure adherence to Salesforce best practices for campaign management, segmentation, personalization, and automation.

• Bachelor’’s degree in Computer Science, Information Systems, Marketing, Business, or a related field.
• Minimum 5 years of Salesforce experience with significant exposure to Salesforce Marketing Cloud.
• Proven experience in a techno-functional consulting role supporting both business and technical stakeholders.

• Hands-on experience with:

• Journey Builder
• Automation Studio
• Email Studio
• Audience Segmentation
• Personalization Strategies

Strong understanding of:

• Customer Lifecycle Management
• Customer Journey Mapping
• Omnichannel Marketing Strategies
• Marketing Automation Best Practices

Experience with SQL, data analysis, and customer data management.

Knowledge of experimentation methodologies, including A/B testing and multivariate testing.

Experience translating business requirements into scalable technical solutions.

Excellent communication, presentation, and stakeholder management skills.