Creator Specialist

Lucid Motors is seeking a platform-fluent and creatively driven Creator & Influencer Specialist to own the company’s always-on creator and influencer program. This role is the single point of accountability for the full creator ecosystem - roster development, campaign briefing, content oversight, agency management, and performance measurement - and serves as Lucid’s internal subject matter expert on influencer strategy and platform trends.

This role requires both strategic thinking and hands-on execution. The Creator & Influencer Specialist operates independently, manages external agency partners, and collaborates closely with the Talent and Partnerships teams to identify cross-pillar amplification opportunities. The goal is a creator program that feels talent-led and culturally credible - not promotional.

This role is ideal for someone who thrives at the intersection of culture and commerce, brings a native understanding of the creator economy, and takes pride in building programs with real cultural weight.

Creator Program Management

• Own and manage Lucid’s creator and influencer program end-to-end, including roster strategy, tiering, briefing, content review, and performance reporting
• Develop and maintain tiered creator relationships across macro, mid-tier, and micro segments aligned to campaign objectives and audience strategy
• Write and deliver creative briefs that provide clear strategic direction while preserving creator authenticity and voice
• Coordinate with the Head of T&P on creator contract timelines, deliverables, and budget tracking

Strategy & Platform Intelligence

• Lead the creator and influencer strategy for competitive conquest initiatives, identifying and activating creators positioned to drive brand consideration among in-market competitive owners
• Monitor platform trends across Instagram, TikTok, and YouTube; serve as the internal expert on content formats, algorithm shifts, and what drives measurable performance
• Identify and propose creator amplification strategies that extend the reach of talent and partnership activations across T&P pillars

Agency & Vendor Management

• Manage the day-to-day relationship with the Influencer Marketing Agency, including briefing, sourcing oversight, deliverable review, and performance accountability
• Evaluate agency output against brief quality standards and campaign KPIs; provide structured feedback to drive continuous improvement

Measurement & Reporting

• Build and maintain the influencer performance measurement framework; deliver regular reporting to the Head of T&P
• Translate performance data into actionable recommendations for roster development, brief optimization, and platform strategy
• Manage creator program budget tracking and reconciliation

• 3-5 years of experience in influencer marketing, creator programs, or branded content strategy
• Deep platform fluency across Instagram, TikTok, and YouTube; demonstrated understanding of content formats, algorithms, and performance drivers
• Proven experience writing creative briefs that balance brand requirements with creator freedom
• Experience managing an active creator roster across multiple simultaneous campaign workstreams
• Proficiency in building and maintaining performance dashboards; ability to translate data into strategic recommendations
• Experience managing external agency relationships and holding partners accountable to deliverables
• Entrepreneurial mindset; comfortable building infrastructure in an environment without established playbooks
• Bachelor’s degree in Marketing, Communications, or a related field

Pulled from the full job description

• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance
• Disability insurance
• Paid holidays, At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing “ approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.