Sr. Applied Analyst

This role sits at the intersection of business, analytics, and data science, and is responsible for shaping ambiguous problems into structured analytical approaches during the early phases of the analytics lifecycle. The Senior Applied Analyst partners closely with Integrated GPDR Leadership, Analytics Partners, Product Managers, and Data Scientists to ensure that the right problems are identified, framed, and prepared for deeper experimentation and modeling.

This role is critical to accelerating the front-end of the analytics pipeline, ensuring that high-value opportunities are identified quickly and translated into actionable analytical work that supports publisher partnerships, ecosystem growth, and commercial decision-making., * Exploration & Hypothesis Development

• Lead early-stage exploration of business problems, identifying high-impact opportunities through data analysis and stakeholder engagement.
• Develop clear hypotheses and analytical approaches to guide experimentation and modeling.
• Translate ambiguous business questions into structured problem statements.
• Explore opportunities to improve publisher performance, ecosystem health, partner engagement, and commercial outcomes through data-driven analysis.

Rapid Prototyping & Analytical Insight

• Conduct rapid analyses and build lightweight prototypes to assess feasibility and potential impact.
• Leverage existing data and frameworks to generate directional insights and inform decision-making.
• Iterate quickly to refine hypotheses and narrow focus areas.
• Develop exploratory analytical frameworks that support publisher performance assessment, content investment decisions, and ecosystem intelligence.

Stakeholder Collaboration

• Partner with Integrated Analytics Partners, GPDR leadership, Partner Commerce Teams, and cross-functional stakeholders to understand strategic priorities and refine business problems.
• Communicate insights clearly and effectively to both technical and non-technical audiences, both internally and on occasion with the partner directly.
• Gather feedback and incorporate it into ongoing analysis.

Partnership with Data Science & Cross Functional Teams

• Collaborate with Data Scientists and Product Managers to transition validated opportunities into structured experimentation and modeling.
• Ensure work entering the next phase is well-defined and aligned to business objectives.
• Provide context and analytical groundwork to support downstream teams.

Process & Repeatability

• Develop repeatable analytical approaches and templates for common problem types.
• Contribute to improving how early-stage analytics work is conducted within and across teams.
• Help establish scalable analytical approaches, reusable frameworks, and AI-enabled workflows that improve how GPDR Analytics supports publisher-facing teams.

• Bachelor’s degree in Business, Data Science, Computer Science, or a related field.
• 8+ years of experience in analytics, data science, or a related field
• Strong analytical and problem-solving skills, with experience working on ambiguous business problems
• Experience conducting exploratory analysis, hypothesis development, and data-driven storytelling
• Proficiency in analytical tools such as SQL, Python, R, or similar
• Demonstrated ability or strong willingness to leverage AI-enabled tools (e.g., generative or agentic AI) to enhance analytical workflows, accelerate insight generation, and improve decision support
• Experience working with cross-functional stakeholders and translating business needs into analytical work

Preferred Skills

• Experience with experimentation concepts (A/B testing, causal inference) or forecasting and scenario modeling
• Strong communication and storytelling skills, with the ability to influence decisions through data
• Ability to operate in fast-paced environments and manage multiple exploratory initiatives
• Familiarity with data science workflows and collaboration with modeling teams
• Experience developing reusable analytical approaches or frameworks

Pulled from the full job description

• Health insurance
• 401(k) matching
• Paid time off
• Employee discount
• Vision insurance
• Dental insurance
• Wellness program, At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

The estimated base pay range for this role is listed below. $165,900-$248,900 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Sony Interactive Entertainment isn’t just the Best Place to Play - it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.