Growth Lead

You’ll own user acquisition, retention, and brand end-to-end. Paid, organic, ASO, content, lifecycle - all of it. This is a hands-on role for someone who’s scaled a consumer mobile app before and knows the difference between a CAC problem and a conversion problem.

What you’ll own

Paid acquisition across Apple Search Ads, Meta, Google, TikTok, and emerging channels

ASO and App Store conversion optimization (screenshots, CPPs, keyword strategy)

Lifecycle and onboarding optimization - trial conversion is the current bottleneck

Content, SEO, and GEO (LLM-era search) strategy

Influencer and creator partnerships across sports and fitness verticals

Brand voice and positioning as we expand internationally

Setting and hitting CAC, trial-to-paid, LTV, and retention targets

4+ years in growth or marketing for consumer mobile apps (B2C subscription experience essential)

Demonstrated track record scaling a consumer app - show us the receipts

Strong paid acquisition skills with mobile UA platforms

ASO experience required, not optional

Comfortable in Firebase, RevenueCat, and mobile attribution tools

Hands-on - you’ll be writing ad copy, briefing creators, and running A/B tests yourself

Data-fluent and creatively sharp