Native German-Speaking Social Media And Influencer Specialist At Naturitas

Work Model: HybridLocation: Sant Cugat (Barcelona)At Candee, Talent Partner, we are managing thisNative German-speaking Social Media and Influencer Specialistposition for Naturitas.About NaturitasNaturitas is ane-commerce company specializing in natural productsthat care for both people and the planet: organic food, natural cosmetics, supplements, and much more.Present in over 20 countries, they continue to grow with great ambition-exploring new markets, expanding their catalog, and creating opportunities for new talent to join their journey.What makes Naturitas a unique place to workYou’ll be part of a project that directly impacts people’s health and wellbeing.A dynamic environment that values proactivity and ownership.What will your team look likeYou will collaborate closely with cross-functional teams including Key Account Managers (KAMs), Creative Designers, the wider Social Media team, Performance Specialists, and external Performance agencies to ensure the successful execution of campaigns and brand initiatives.This role will work in close alignment with the Marketing Director to support strategic decision-making, budget management, and campaign prioritization, while fostering synergies across markets, ideas, and social media strategies.What will you be doingDefine and execute the social media and influencer marketing strategy for the German market, driving brand awareness, engagement, and conversions while building a strong and active community around Naturitas’ brands.You will play a key role in launching and growing Naturitas’ presence in the German market, helping build brand awareness from the ground up.Strategy developmentDevelop and implement social media and influencer marketing strategies aligned with the brand’s goalsSet measurable objectives for social media and influencer campaignsStay up to date with the latest social media and influencer marketing trends, tools, and best practicesPlan, execute, and manage social media and influencer marketing campaigns to drive brand awareness, engagement, and conversionsTrack, analyse, and report on key performance indicatorsContent creationDevelop creative content ideas and write high-quality, engaging, and optimized copy for various social media platforms and blog content, ensuring alignment with the brand tone of voice and marketing objectives.Work closely with the Creative Design team by preparing detailed content briefings and collaborating on the development of visual assets for campaigns and social media initiatives.Develop and execute a content calendar to ensure consistent and timely delivery of contentPrepare briefings and copy for shootingsSupport content needs across other marketing channels such as newsletters, paid campaigns, website promotions, and landing pagesCommunity managementManage the community by responding to comments and direct messagesHandle mentions and develop a strategy to stay active on platforms and connected with followers and collaboratorsInfluencer marketingIdentify and build relationships with key influencers and brand ambassadors relevant to the brand’s target audienceDevelop a UGC strategy to improve engagement through more credible and organic contentWhat are they looking forCertifications in social media management and data analysis.Advanced knowledge of social media management tools and performance metrics, such as Hootsuite, Storrito, Influencity, Google Analytics, and Power BI, among others.Strong knowledge of the German market, including social media trends, cultural nuances, key influencers and local platforms.Native German speaker with fluent English, and any additional language such as Spanish is a plusWhat will make you stand outMinimum of 2 years of experience managing social media accounts for brands or companies.Experience in creating and executing content strategies that drive engagement and community growth.Good skills in negotiation with influencers.Experience working with project management and collaboration tools such as Trello and JIRA is highly valued.Experience or exposure to other digital marketing areas (e.g. CRM, email marketing, content, trade marketing) is a strong plus!What do they offerFlexible schedule: start between 7:30-9:00 AM and finish accordinglyFlexible work model with offices in Sant CugatShortened working hours on Fridays and during summerOn-site canteen, with 75% of the meal cost subsidizedPersonal and professional development opportunitiesYoga & Mindfulness classesExclusive discountsWhat does the hiring process look likeFirst, apply to the roleInterview with Candee: If your profile matches, your Talent Partner will reach out to answer your questions and get to know you beyond your CVInterview with Naturitas: If there’s a fit, you’ll meet Naturitas to confirm mutual alignmentThroughout the process, you’ll stay in close contact with your Talent Partner for any questions or supportIf you’ve made it this far, you might be exactly who we’re looking for.Let’s connect!At Candee, Talent Partner, we publish job offers across different platforms using our own system.Occasionally, external job boards like LinkedIn may modify certain fields such as “Job Level.”We recommend relying only on the information provided in this job description or on our official website.#J-*****-Ljbffr

Certifications in social media management and data analysis. Advanced knowledge of social media management tools and performance metrics, such as Hootsuite, Storrito, Influencity, Google Analytics, and Power BI, among others. Strong knowledge of the German market, including social media trends, cultural nuances, key influencers and local platforms. Native German speaker with fluent English, and any additional language such as Spanish is a plus What will make you stand out Minimum of 2 years of experience managing social media accounts for brands or companies. Experience in creating and executing content strategies that drive engagement and community growth. Good skills in negotiation with influencers. Experience working with project management and collaboration tools such as Trello and JIRA is highly valued. Experience or exposure to other digital marketing areas (e.g. CRM, email marketing, content, trade marketing) is a strong plus!

Flexible schedule: start between 7:30-9:00 AM and finish accordingly Flexible work model with offices in Sant Cugat Shortened working hours on Fridays and during summer On-site canteen, with 75% of the meal cost subsidized Personal and professional development opportunities Yoga & Mindfulness classes Exclusive discounts What does the hiring process look like First, apply to the role Interview with Candee: If your profile matches, your Talent Partner will reach out to answer your questions and get to know you beyond your CV Interview with Naturitas: If there’s a fit, you’ll meet Naturitas to confirm mutual alignment Throughout the process, you’ll stay in close contact with your Talent Partner for any questions or support If you’ve made it this far, you might be exactly who we’re looking for. Let’s connect! At Candee, Talent Partner, we publish job offers across different platforms using our own system. Occasionally, external job boards like LinkedIn may modify certain fields such as “Job Level.” We recommend relying only on the information provided in this job description or on our official website. #J-*****-Ljbffr