Web & Data Analytics Executive

As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University strives to deliver the best teaching, to the widest range of students who can benefit from it, in ways that are appropriate to the needs of students and employers.

Our Marketing and External Relations department is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni.

We are embarking on an exciting digital transformation journey, with significant investment in the redevelopment of the University’s external website to enhance the experience of prospective students, staff, partners and other key audiences. Our Web & Data Analytics Executive will play a pivotal role in this journey, supporting the successful delivery, launch and ongoing evolution of the new website’s implementation.

The Role

As the Web & Data Analytics Executive, you will play a key role in shaping the University’s digital presence, through your support with build, delivery, testing and launch of the new external website. Beyond launch, you will take a leading role in the governance, maintenance and continuous improvement of the platform, using data and user insights to drive ongoing optimisation, performance and engagement.

Working closely with colleagues across Marketing, External Relations and Information Services, you will also help shape and enhance the University’s digital presence, ensuring the website delivers an exceptional user experience.

You will have the opportunity to use your experience of working with complex websites and Content Management Systems (CMS) to administer the day-to-day running of the Edinburgh Napier University site, supporting internal clients with troubleshooting/training and escalating to developers in Information Services (IS) where appropriate.

Your advanced understanding of Google Analytics and Google Tag Manager to manage our tagging and tracking strategy, will serve you well as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements.

We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Data Studio to attribute performance efforts.

If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you.

Please note that this is not a Web Developer role.

What we will need from you:

-Degree or equivalent in relevant discipline, or equivalent relevant work experience

-Substantial experience of working with complex websites and CMS

-Advanced knowledge of using Google Analytics and complex data sets to make website improvements

-Experience working and debugging with Google Tag Manager

-Experience of governance standards and cookie management tools

-Demonstrable up-to-date knowledge of web and digital technologies and developments

We offer 41 days annual leave (includes bank holidays), a generous pension scheme (17.6%), flexible working and professional development opportunities.